Conversion Rate Optimization Manager*in

Role Summary

In your area of responsibility, you are responsible for the data-driven optimization of our digital sales and offer routes and actively contribute to increasing conversion rates.

Your tasks include the analysis, optimization and further development of the digital customer experience along the entire customer journey of our end customer computers.

You identify conversion obstacles, develop optimization hypotheses and manage A/B tests as well as other data-based measures to improve our digital sales performance.

You analyze user behavior, conversion funnels and abandonment points in order to identify and realize potential for increasing sales and customer experience.

With your expertise, you gain valuable insights from customer, usage and web analysis data and derive measures with measurable business impact.

In close collaboration with departments, developers, UX experts and product owners, you will work to achieve measurable business results and further expand our digital insurance business.

Last but not least, you will be responsible for setting up the CRO discipline within the end customer computer team and establishing a sustainable testing and optimization culture.

Requirements

• You are characterized by strong analytical skills and a consistently data-driven way of working.
• In addition, you impress with your high level of initiative, implementation skills and strong communication skills.
• You have several years of experience in the areas of conversion rate optimization, e-commerce, digital product management or growth management.
• With your experience in optimizing digital customer journeys, you have proven success in increasing conversion rates.
• You have in-depth knowledge of web analytics, funnel analysis and A/B testing.
• You also have a very good understanding of user experience, customer experience and user behavior.
• You have experience working with cross-functional product and development teams.
• Ideally, you have experience from the insurance, financial services or comparable digital sales environment.

Benefits

• Human interaction: You will experience an appreciative, open, diverse interaction - genuine, competent and with an eye for each other and for our customers.
• Flexible & family-friendly: Up to 60% mobile working, flexible working time models, 30 days of vacation, the option of up to six months of sabbatical and individual support for families because life and work belong together.
• Healthy & well looked after: Strong health management, company restaurants and barista coffee bars, sports and prevention offers as well as our confidential and anonymous advice offer if you need professional or private support.
• Learn & grow with passion: seminars, programs, language courses and e-learning so that you can develop professionally and personally and try out new things.
• Prepare and protect your business: Partial employer-financed company pension scheme from day one, employer-financed company health insurance, group accident insurance and discounts, for example special conditions and corporate benefits.
• Sustainable & future-oriented: Germany ticket for around 25 euros per month, bike leasing, e-charging stations and opportunities to actively shape sustainability.

About the Company

For us, who you are matters. With all your skills, ideas and possibilities.

Regardless of whether you are new or have experience: at BarmeniaGothaer you will receive support, responsibility and development. With a strong “we” and togetherness in a team of 7,500 colleagues. As a top 10 insurer in Germany, we act as a mutual insurance association (VVaG). Together we are there for people who trust us.

To us you are not just anyone. You are someone who counts. Because you are important.