Job Overview
Job description
- Location:
- Berlin HQ, Germany
- Work arrangement:
- On-site
Role Summary
TEAM LEAD SALES DEVELOPMENT
Permanent position, full-time · Berlin (HQ)
YOUR GOALS IN THE FIRST 90 DAYS
- You have developed a sound understanding of our products and the energy market.
- You have established yourself as a permanent contact person for all issues relating to the SDR team.
- Your own performance in cold calling sets new standards.
- You have identified initial optimization potential to increase team performance and derived concrete measures from this.
WHAT WILL HELP YOU SUCCESS
- You are characterized by strong communication skills, persuasiveness and high assertiveness.
- You easily get into conversation with people, understand their needs and present suitable solutions convincingly.
- You approach tasks with initiative and a clear goal orientation.
- You think analytically and structured: You like to break down complex processes into individual steps, identify optimization potential and make decisions based on numbers and metrics.
- You have extensive experience in sales methods and techniques.
- Experience in the energy industry is a plus, but not a must.
Responsibilities
Energy costs in Europe are twice as high as in the USA and China. At the same time, electricity demand is expected to double by 2050. Market price volatility and increasing complexity are here to stay. This puts the backbone of European industry under pressure – and companies must act now.
trawa is developing the solution: the first integrated B2B energy platform that combines energy procurement, energy management and the control of flexibilities in one product. Supply, Manage, Flex – combined. This integration enables savings of up to 30% on recurring electricity costs while helping companies switch to renewable energy.
We are Europe's fastest growing B2B energy platform. We are currently active in Germany and Austria and plan to expand our activities to a third market in 2027. Our goal is to scale across Europe. We are moving quickly – the market window is open and we want to take advantage of it.
Requirements
WHO WE ARE LOOKING FOR
- As a player coach, you take responsibility for the success of the SDR team and at the same time are operationally active yourself. You spend the majority of your time cold calling and setting a good example with your own performance.
- You are responsible for the team performance holistically, manage the achievement of goals and continuously develop the team.
- You identify optimization potential in processes and structures, actively contribute the team's perspective and implement improvements together with the relevant stakeholders in the company.
- You are a central part of the recruiting process for new SDRs and, together with the team, you ensure a structured and successful onboarding of new team members.
Benefits
WHY TRAWA?
Impact: European SMEs spend between 150,000 and 10 million euros on electricity every year - many of them pay too much and are tied to outdated procurement models. With our product you will immediately change how thousands of companies purchase, manage and use energy. The impact is measurable, the market is huge and the time is now.
- Responsibility: With us you take responsibility for your issues and drive results - regardless of your background or previous professional experience.
- Learning and development: We provide you with an annual training budget and fixed time for your personal and professional development. You can expect mentoring, diverse learning opportunities and real perspectives for your next career step.
Diversity and Inclusion: We are an equal opportunity employer and our team reflects that. People from more than 15 nations bring together different languages, experiences and perspectives. At trawa, family friendliness is a given at all levels - parents work in our team and in management. We are committed to creating an inclusive environment where everyone can achieve their best.
Compensation and benefits: We offer a competitive compensation package with salary and stock options, 30 days of vacation and numerous benefits. This includes subsidies for internet and lunch, membership in the sports club, fixed learning days with an annual training budget, a weekly team lunch and regular team events.
At trawa we build a diverse, inclusive and authentic workplace. If you are enthusiastic about the position, but your path so far does not correspond to the requirements profile in all respects, we would still be happy to receive your application. Maybe you are exactly the right person for this or another position with us.
About the Company
ABOUT TRAWA
trawa is a scale-up based in Berlin with around 100 employees, including around 30 in Product & Tech. To date we have raised more than 35 million euros, including a Series A financing round of 24 million euros in May 2025. Our investors include Balderton, Headline, Speedinvest, AENU, Magnetic and Tiny VC. All three founders remain active and 100% committed to building the energy supply company of the future.
We are looking for a Team Lead Sales Development (SDR) to reach the next level of growth together. You report directly to our Head of Sales and work closely with our commercial teams. You will help shape the product that will make European industry more competitive again - and implement your ideas at high speed.
The position is based in Berlin. trawa is an office-first company: you usually work from our office five days a week.
The trawa SDR team is a central growth driver for the company and one of our most important channels for generating new customer relationships. The current team of six combines diverse sales experience and creates a dynamic environment. After a phase of strong growth, the focus is now on further expanding this success and shaping the next step in growth together.
- Role:
- Team Lead Sales Development
- Job Type:
- FullTime
Company profile

trawa
trawa.detrawa is a German energy company that helps businesses buy 100% renewable electricity more simply, cheaply and transparently. It offers AI-controlled power supply, energy management software and battery storage solutions, which it says can cut energy costs by up to 30%. trawa aims to build the green utility of the future for B2B industrial companies by digitalizing the electricity market.