Product Operations Manager, Promotion - TikTok Local Services

Product Operations Manager, Promotion - TikTok Local Services at TikTok in Singapore.

Responsibilities

Team Introduction

• With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.
• In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
• At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

This role focuses on marketing product operations, owning the end-to-end operations of TikTok Local Services marketing tools. You will work at the intersection of product, business, and growth to build and scale marketing capabilities (e.g., subsidies, coupons, discounts), improving product efficiency, campaign performance, and overall ROI.

• Own the overall operations of marketing products. Partner closely with Product and Business teams to build scalable marketing platforms and optimize ROI for both daily and mega-campaigns.
• Manage the end-to-end lifecycle of new feature rollouts through rigorous Project Management. Formulate and execute robust Go-To-Market (GTM) strategies, ensuring complex projects are delivered on time while driving market awareness and high adoption rates.
• Act as a strategic bridge across diverse business lines with exceptional Stakeholder Management skills. Deeply understand regional marketing strategies, expertly manage expectations, prioritize needs, and translate complex requirements into effective product solutions.
• Drive the adoption of innovative marketing capabilities across various business scenarios. Construct reusable operational playbooks and solutions to support scalable, incremental business growth.
• Streamline cross-functional collaboration mechanisms. Monitor market trends and Voice of Customer (VOC), identify new growth opportunities, and efficiently drive Product and Engineering teams to iterate and enhance the overall product experience.

Requirements

• Bachelor's degree or above.
• 5+ years of experience in product operations, commercial operations, or marketing strategy within the tech/internet industry.
• Solid product operations foundation with a deep understanding of the full product lifecycle, from requirement analysis and feature design to GTM execution and user adoption.
• Proven Project Management skills. Highly organized and detail-oriented, with a strong track record of managing complex, cross-functional projects and delivering measurable results in a fast-paced environment.

Preferred Qualifications

• Direct experience in local services (O2O) or e-commerce marketing platforms is highly preferred.
• Exceptional Stakeholder Management abilities. Strong empathy and interpersonal skills, capable of navigating a highly matrixed organization, aligning diverse viewpoints, and driving consensus among global teams.
• Strong data analysis and documentation skills to effectively translate business needs into product solutions.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.