Creative Product Operations Manager, SG

Creative Product Operations Manager, SG at TikTok in Singapore.

Responsibilities

Team Introduction

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users.

We are user-oriented and committed to technological excellence. Our goal is to drive and lead innovation in the ad tech and creative industry, providing product power and value to our clients, creators, and the entire ecosystem.

Our team is built on the foundation of the creative ecosystem, offering comprehensive creative capabilities to global clients. We are seeking experienced operations professionals responsible for overseeing the overall creative needs of our clients, while remaining flexible to support other markets when required. From insights to production, creator marketing to AI-powered solutions, this role ensures the creative team's contribution to clients' business growth.

• Drive the rollout and adoption of TikTok One, Creator Marketing, and TikTok Symphony in Singapore. This includes deep diving into market needs, identifying product USPs, and shaping localised go-to-market strategies. Accountable for end-to-end planning, execution, and business growth.
• Own and deliver against the overall creative needs of advertisers in Singapore, while collaborating across regions when needed.
• Develop and consolidate AI-driven creative and creator marketing strategies, translating them into scalable GTM playbooks, solutions, and frameworks that drive influence and measurable business outcomes.
• Partner closely with cross-functional teams (Sales, PM, RD, DS) to identify market gaps, influence product roadmaps, and drive product penetration, while building scalable initiatives to educate and grow adoption.
• Coordinate internal resources to develop new collaboration models, sales enablement frameworks, and cross-functional initiatives, ensuring seamless execution and stronger alignment across teams.
• Be a data-led creative strategist: deeply understand what works on TikTok across formats, trends, and subcultures. Leverage insights to consult clients and craft high-impact, culturally relevant creative solutions.
• Build and refine data systems and feedback loops to guide decision-making, optimize performance, and unlock growth opportunities.

Requirements

Minimum Qualification(s)

• Minimum 5 years of experience in creator marketing, AI creative products, or related product operations within advertising/tech, with exposure to SEA markets.
• Strong understanding of product go-to-market (GTM) strategies and experience driving product adoption and scaling initiatives.
• Comfortable working with data: able to translate data into insights, narratives, and actionable recommendations.
• Deep curiosity and awareness of the creator economy, TikTok trends, subcultures, and GenAI-driven creative solutions.
• Strong communication, stakeholder management, and project management skills. Ability to navigate ambiguity, align cross-functional teams, and drive outcomes.
• Self-starter with high learning agility, adaptability, and a global mindset. Able to collaborate effectively across markets and functions.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.