Creative Product Marketing & Operations Manager - Monetization Product

Creative Product Marketing & Operations Manager - Monetization Product at TikTok in Singapore.

Responsibilities

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users.

We are user-oriented and committed to technological excellence. Our goal is to drive and lead technological innovation in the ad tech and creative industry, providing product power and value to our clients, creators, and the entire ecosystem.

Our team is built on the foundation of the creative ecosystem, offering comprehensive creative capabilities to global clients. We are seeking experienced operations professionals responsible for overseeing the overall creative needs of our APAC clients. From material services to influencer content, from insights to production and marketing, they ensure the creative team's contribution to clients' business growth.

We are looking for a Creative Product Marketing & Operations Manager (Client Enablement) to join the Creative Product and Operations team in Indonesia to manage all key go-to-market and partner operations for our creative products.

As a product marketing and operations manager, you will be expected to carry out these responsibilities:

1. Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
2. Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment. Assist in pitching products/solutions to clients and engage in client discussions.
3. Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
4. Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
5. Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
6. Strong operational rigour ensuring team trackers and documents consistently updated and well-maintained.
7. Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
8. Maintain direct and ongoing relationships with partners from creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
9. Identify, cultivate, and grow relationships with top partners in Indonesia, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
10. Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.

Requirements

1. 3-5 years of work experience in product operations role, or other operational roles in advertising/creatives.
2. Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
3. Analytical, data & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
4. Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
5. Fluency in English and deep understanding of the digital, social media and creator/influencer landscape in Indonesia, including cultural nuances, trends, and consumer behavior.
6. Experience presenting to internal and external audiences at all levels of seniority.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.