Consultor Salesforce Marketing Cloud PL

Consultor Salesforce Marketing Cloud PL at Grupo SysMap in Brazil.

About the Company

Are you passionate about technology and innovation?

💡 At the SysMap Group – which brings together SysMap Solutions, TriggoLabs and – we believe that great results come from incredible people. We are a Brazilian technology company that, since 1999, has been helping organizations overcome complex challenges and accelerate their digital transformation.

Our operations cover several segments, such as Telecom, Retail, Education, Finance, Industry/Cosmetics and Energy, always focusing on innovative and high-impact solutions.

👉 Apply now and build the future of technology with us!

• Create and evolve communication rules and customer relationship strategies, focusing on retention, engagement and loyalty;
• Develop and implement automated marketing journeys using Salesforce Marketing Cloud;
• Build, configure and monitor automations through tools such as Data Extensions (DE), Automation Studio and Journey Builder;
• Segment customer bases for targeted campaigns and communications;
• Plan and execute multichannel journeys, ensuring a consistent experience throughout the relationship cycle;
• Configure triggers, entry rules, segmentation criteria and automated actions in journeys;
• Monitor campaign performance indicators, analyzing results and optimization opportunities;
• Ensure the quality, governance and integrity of data used in CRM and automation actions;
• Work in partnership with the CRM, Marketing, Data and Technology teams to implement relationship initiatives;
• Carry out tests, validations and continuous improvements of existing automations and journeys;

Support the definition of personalization and communication strategies based on customer behavior and profile.

• Experience with Salesforce Marketing Cloud Engagement;
• Knowledge in creating, configuring and managing Data Extensions (DEs);
• Experience in building and maintaining automation using Automation Studio;
• Experience in developing and optimizing relationship journeys in Journey Builder;
• Knowledge of SQL for querying, segmenting and manipulating databases;
• Salesforce Marketing Cloud Administrator certification or equivalent;
• Experience in developing and implementing CRM, marketing automation or customer relationship projects;
• Analytical capacity for data interpretation and campaign performance evaluation;
• Good logical reasoning and problem-solving skills;
• Organization and commitment to deadlines and deliveries;

Good communication and ease of teamwork.

• Differences
• Experience in CRM, retention, engagement and customer loyalty strategies;
• Knowledge of campaign personalization and advanced audience segmentation;
• Experience with multichannel journeys (email, SMS, push, WhatsApp and others);
• Knowledge in measuring results and CRM indicators;

Experience with integrations between Salesforce Marketing Cloud and other platforms.

• Tools and Knowledge
• Salesforce Marketing Cloud Engagement;
• Data Extensions (DEs);
• Automation Studio;
• Journey Builder;
• SQL;
• CRM and Marketing Automation tools;

Excel and data analysis tools.