Senior Direct Response Copywriter (m/w/d)

Role Summary

We are Start to Finish.

We are Start to Finish.

No startup can grow without the right team: This is why we support aspiring startups and growth companies such as Snocks, Seller X, Mellow Noir, Pets Deli and many more in filling key positions in their teams.

With over 100 satisfied customers, we are the #1 recruiting boutique for startups in German-speaking countries.

Our customer is looking for you!

We are not looking for a copywriter. We are looking for someone who can sell.

Our customer in the supplement sector is growing - and copy is one of the biggest levers for the next growth phase.

We are looking for a Senior Direct Response Copywriter who understands that good copy doesn't primarily sound nice.

It is intended to attract attention, make an issue relevant, build trust and motivate people to take action.

But what your copy does

• Conversion rate
• CTR
• Revenue per visitor
• Revenue via email
• CAC
• Performance of ads and landing pages
• Win Rate of Copy Tests

Your goal is to build messaging that sells at scale.

You shouldn't primarily write

“The brand stands for quality, naturalness and a good attitude to life.”

You should find out

“What does our customer need to read to make them think: This is exactly my problem – and this is the solution I was looking for?”

If you want to know who is buying it, why they are buying it, and what is stopping them from buying a new product before you write the first sentence, we could be a good match.

Responsibilities

You write and optimize, among other things

• Meta and TikTok Ad Copy
• Hooks & Headlines
• UGC scripts
• Landing pages
• Product Pages
• Advertorials
• Email campaigns
• Lifecycle/CRM Copy
• Retargeting copy
• Offers and CTAs
• VSL/video scripts
• You will work closely with Creative Strategy and Growth and use performance data to continually improve your copy.
• How we measure your success
• Not how many words you write.

Requirements

You're right for us if...

• you have several years of direct response experience
• you have already written copy that has proven to sell
• you understand customer psychology
• you can develop strong hooks and offers
• you love research and really want to understand customers
• you can read performance data
• you are not emotionally attached to your copy, but want to test it
• you know that “sounds good” is not a KPI
• you work independently and take responsibility for results

Bonus: Experience with DTC / E-Commerce / Supplements / Health / Beauty.

Benefits

• Fast growth opportunities
• The opportunity to build a marketing unit off the green playground
• Modern office in Stuttgart or 100% remote - as you like

We are not looking for a classic brand copywriter.