Remote Freelance Copywriter (m/w/d) | Deutsch | B2B Communities

Role Summary

intro

Are you looking for more than just the next assignment and want your texts to actually make a difference?

With us you can reach thousands of C-level executives with valuable first-hand content. You provide them with impulses that shape decisions, teams and companies.

We don't have to train you for this, because from day one you deliver independently, reliably and with a feel for what resonates with a demanding target group.

Compensation, scope and start

We are looking for someone who can start immediately, at the latest within the next 4 to 6 weeks.

This is a freelance collaboration on an hourly basis. The hourly rate is 20 to 30 euros, depending on experience and portfolio.

We offer you a retainer of 40 hours per month. We guarantee these hours and pay you regardless of the actual volume.

You should be able to reliably plan at least 10 hours per week for us.

In intensive phases the requirement is higher, sometimes at 60 hours per month. We bill everything beyond the retainer based on effort. The flexibility to ramp up in such phases is important to us.

The scope varies depending on the project situation and season.

About SAWOO

SAWOO GmbH is an international, dynamic company based in Germany with around 25 employees. We build and operate communities that bring together C-level executives at large companies. Our goal is to help these leaders solve challenges and grow personally and professionally. Our members include executives from Mercedes-Benz, Porsche, Airbus, Amazon and Siemens.

In our communities we are currently organizing

• around 25 networking events in 7 countries per month
• 4 conferences per year in Munich, London and Paris
• ongoing digital content on LinkedIn, via email and WhatsApp

By 2034, we want to welcome two million active members into our communities. Check out “LEADERS IN CONSULTING” and “Level Up HR” communities as examples.

your tasks

Responsibilities

Why this role exists

• Your texts shape how top leaders in our German-speaking communities learn, network and interact with us. The role exists for two reasons.
• Provide relevant inspiration: You write content that gives German-speaking decision-makers in large organizations clarity, inspiration and real added value.
• Attract new members: Your content ensures that managers discover us, understand the value of our work and become active community members.
• The quality, consistency and reach of your texts have a direct impact on our credibility and growth in the DACH region.
• How we measure success
• Your content generates relevant interactions from our target people on LinkedIn and in the newsletter
• Deliverables arrive on time and require little to no correction loops
• You get better over time: stronger hooks, higher engagement, cleaner formatting
• You understand the target group and write for decision-makers, not for algorithms
• What you work with
• You look after several German-speaking communities in parallel. Each community has its own host, tone and rules. Switching safely between these contexts is part of the job.
• Your content is primarily created from existing material: podcast recordings, interview transcripts and event insights.
• Write
• LinkedIn posts that get the attention of senior professionals
• LinkedIn newsletter and email newsletter, with strong and clearly structured content
• Deep dive articles and case studies based on expert interviews
• Show notes, episode titles and episode descriptions
• Interview guidelines including agenda and key questions
• Follow-up posts about our events, per city and community
• Short formats for WhatsApp
• Special formats such as playbooks
• Working with AI

For us, AI is not an extra, but part of the craft. You actively use Claude or ChatGPT: for research, rough drafts, structuring and the preparation of transcripts

• We have our own prompt database for this, and we share what works within the team
• The quality threshold is up to you. We do not leave AI output unchecked
• Vote
• You will be in direct contact with our customers for individual deliverables. The proportion is manageable, but you should be confident in this communication.
• You independently obtain feedback, necessary information and approvals and incorporate them conscientiously.
• You coordinate with the content coordinator and the content team.

Implement and publish

• You create engaging and high-quality content according to specifications.
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