Intern (m/f/d) Cross-functional projects brand & media (AI visibility / young target group)

Role Summary

GEO / AI visibility: You support us in implementing measures to increase our visibility in LLMs; if necessary, you independently take on partial measures from the project.

Success measurement: You independently monitor and analyze the measure tracking for GEO.

Young target group: Participation in the initiative to develop young customer target groups: identification of digital customer interfaces, support with UX tests, development of new target group approaches, potential analysis.

Study-based needs derivation: Number-based identification of customer needs in the young target group.

Gaming and social media: You provide inspiration for the topic setting of young target groups in the area of gaming and social media trends.

Keep an eye on the market: You conduct competitor research and analyze the creative implementation, branding and spending of the competition.

Data & onsite analysis: Independently setting up and maintaining performance dashboards in Google Looker Studio to measure user behavior

Requirements

• You are studying media management, economics, digital marketing, media science, communication or a similar course with a marketing specialty.
• You know what LLMs are and what SEO and GEO mean.
• You already have basic knowledge of the technical terms of online marketing (digital marketing).
• You have a good understanding of digital media and modern communication and AI tools such as ChatGPT, Copilot, Gemini are part of your everyday life and you enjoy trying out new tools.
• Using PowerPoint and Excel (e.g. pivot tables) is routine for you.
• Having fun gaming and actively using social media would be great, but it's not a must.
• You are creative, show initiative, but at the same time you enjoy working analytically with numbers.

About the Company

Great idea to start your career with us! As one of the largest insurers in Germany, we invest with passion in our young talent.

You can find us in the brand, product and existing customer management department in the marketing and customer management area. Here we are responsible for R+V's strategic brand management: We design emotional communication measures, manage high-reach advertising campaigns and create sustainable customer relationships through smart customer journeys and content strategies.

Especially in the Brand and Media team, we are the creative heart and strategic voice of R+V, which we convey externally and internally via the appropriate media channels. Become part of our team and, during your internship, immerse yourself in a world of changing marketing, digital brand management and communication that focuses on the customer perspective!

Does that sound interesting? Then come directly to our team for your internship.