E-Commerce Manager (m/w/d)

Role Summary

Hi, we are Doonails! 💅🏼

A fast-growing beauty startup revolutionizing the manicure world. With innovative products, a strong community and presence in the online shop as well as with leading retail partners, we bring studio quality straight to your home, easily, quickly and stylishly.

And this is exactly where YOU come into play.

As an e-commerce manager (m/f/d), our online shop becomes your home. You ensure that shopping at Doonails via web and app feels really good and that visitors become loyal fans. 🚀

Your role & your impact ⚡️

As part of the E-Com team, your mission is to significantly shape how shopping at Doonails feels, across web, app and all touchpoints. You make our online shop the best place to buy Doonails: technically clean, strong in content, and with a shopping experience that our community loves.

Your central tasks 👩💻👨💻

Shop & Customer Experience

You take on a variety of tasks to design the user experience across all touchpoints, from the landing page to the checkout, including the interface to the mobile app. You recognize where customers drop off and get them back on the road.

Content, SEO & visibility

You drive organic traffic and ensure that new content and campaigns land cleanly and quickly in the shop.

Optimization & Insights

You use data and tests (A/B testing, Hotjar, post-purchase surveys) to uncover funnel drop-offs, derive hypotheses and implement improvements.

Operations & Compliance

You keep an eye on the legal and operational setup of the shop and coordinate subscription features (loop) and special promotions along the journey.

This is what you bring with you 🤝

Experience: Several years of professional experience in e-commerce, ideally D2C or B2C, regardless of whether your focus has been on shop management, optimization or both.

Technical expertise: You have practical experience in e-commerce areas such as conversion optimization, SEO or analytics and have the motivation to continually delve into additional subject areas

Analytical Mindset: You love numbers, understand e-commerce KPIs in your sleep and translate data into concrete improvements.

Tool know-how: Confident use of common shop and analysis tools (e.g. Shopify Plus, Google Analytics, Hotjar, testing tools). Experience with subscription tools like Loop is a plus.

Hands-on mentality: You like to delve into new tools and details and get things on the road independently.

Communication: Very good spoken and written German and English.

Your perspective 📈

With us you can expect steep learning curves, great creative freedom and a dynamic team that is rethinking the world of beauty. You will take on real responsibility from day 1 and directly shape the growth of one of the most exciting D2C brands.

• What we offer you 💝
• 💸 Fair pay, adapted to your qualifications & experience
• 🤝 A real ownership role profile with a lot of trust & scope for creativity
• 🇪🇺 100% remote in Germany: work flexibly from anywhere
• 📈 Growth potential: take responsibility & contribute your ideas directly
• 📚 €1,300 training budget per year for your personal development
• 🧘 Nilo Health, because mental health is important to us and your access is included
• 💪🏼 Urban Sports Membership

💼 Co-working space or home office equipment? We cover the costs!

🥳 Team events all over Europe because a strong team is everything

Ready? We look forward to seeing you! ✨