Customer Journey Stratege (m/w/d)

Role Summary

Planning, maintaining and further developing the customer journey roadmap.

You develop and structure journey concepts for digital and analogue customer communication.

Bundling, evaluating and prioritizing requirements from specialist departments, sales and marketing as well as controlling timing, dependencies and decision needs.

You analyze existing journeys, derive concrete optimization measures and prepare reports and learnings.

Close collaboration with CRM, content, data analytics, sales and operational implementation teams.

Sparring with journey managers and relevant stakeholders and preparation of concepts and basis for decision-making.

Requirements

• Business studies with a focus on marketing or a comparable qualification.
• You have very good project management: structured, committed, efficient and results-oriented as well as a high time-to-market orientation and pragmatic implementation skills.
• Analytical thinking skills: you derive clear recommendations for action from data, feedback and requirements.
• Understanding of KPI-oriented work, impact measurement and continuous optimization.
• You work independently and with initiative and enjoy creating structure and relieving operational teams.
• Very good understanding of customer journeys across digital and analog channels; you translate technical requirements into clear concepts and roadmaps.
• Confident dealing with stakeholders from marketing, sales, CRM, content and data analysis.

Benefits

• Home office: Flexible working hours in the home office and office. You can find more information about our hybrid working here.
• Working hours: 38-hour week as standard, time recording system, flextime & lifetime working time account.
• Vacation: 30 days vacation & additional days off (December 24th and December 31st).
• Remuneration: 14 monthly salaries (including Christmas and holiday bonuses) or participation in the variable remuneration system, special payments, employee tariffs and discount campaigns.
• Health: Company pension provision & health management with a wide range of offers. Our in-house fitness studio and a wide network of sports offerings (Wellpass) are also available online and nationwide.
• Mobility: job ticket, job bike/bicycle leasing, convenient location with covered bicycle parking spaces.
• Family & work: parent-child offices, emergency child care, our own day care center “Raiffeisenzwerge” as well as a care network and support from the R+V social counseling service.
• Culinary: Healthy & balanced meals in our company restaurant.
• Further development: Support & further development by the R+V Academy. Taking on external qualification measures completes your personal and professional development.
• Culture: We live community. Our motto “What one cannot do, many can” is also reflected in our teams and our daily interactions.

About the Company

Let's explore new paths together! Because that's exactly what we do at R+V, one of the largest insurers in Germany.

Welcome to the Customers & Sales department. In sales, we focus on our private and corporate customers. Our goal is to understand what motivates our customers and to design solutions that are right for them. The central foundation of our success is our employees who have good communication skills – today and in the future.