Strategy Consultant Pleno

Role Summary

Why Valtech? We are an experience innovation company — a trusted partner for the most recognized brands in the world. For those who are part of Valtech, we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experiences.

At Valtech, you find an environment designed for continuous learning, meaningful impact and professional growth.

Whether creating new digital solutions, challenging standards or building the next generation of customer experiences, your work will help transform industries.

We are proud to announce

• The work we do and the innovation we foster
• Our values: Share, Care and Dare
• A work environment that fosters creativity, diversity and autonomy
• Our global, borderless structure enables seamless collaboration
• The vacancy

As a Full Strategy Consultant you will be part of the Strategy team in the CRM & Marketing Automation area.

Your mission will be to support clients and technical teams in planning and designing campaigns and journeys, bringing a marketing and business strategy perspective to automation projects.

• You will excel in this role if you are:
• A curious person, eager to improve processes and seek new solutions
• Collaborative, which values teamwork and knowledge exchange
• Motivated by the intersection of technology, creativity and data
• Familiar with Agile methodologies and consultancy (a plus)

Differentiators

Intermediate to advanced Spanish language;

Experience monitoring and analyzing data from Google Analytics, Datorama dashboards, PowerBI or Data Studio, and creating slides for report presentations.

Knowledge and/or experience in other digital marketing areas and channels (e.g. content, social media, paid media, website, blogs, digital products, etc.)

Knowledge and/or experience configuring and implementing CRM or Inbound Marketing campaigns, HTML, basic SQL or any other technical step of the automation process.

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Responsibilities

• Work together with clients and technical teams on CRM & Marketing Automation projects, focusing on strategy and performance.
• Research benchmarks, carry out brainstorming and develop concepts and storytelling for campaigns and journeys.
• Design campaign and journey strategies in Miro, including documentation flows and details, such as main objectives and audience segmentation.
• Prepare briefings to guide creative teams and review texts, layouts and other campaign materials when they are ready, ensuring they are aligned with the proposed strategy.
• Analyze performance and best practices of currently active journeys, generating insights and proposing strategy optimizations, A/B tests and next steps.
• Conduct discovery, consulting and brainstorming sessions with clients to understand their short and long-term business goals and needs, as well as the behavior and life cycle of their users.
• Support the creation, planning and prioritization of roadmaps.
• Support clients and development teams in implementation processes, ensuring that the final delivery meets strategy and performance requirements.
• Support the strategy coordinator and delivery teams in creating and updating workflow processes, documentation, briefing templates, commercial presentations and other materials related to CRM Strategy projects.
• Support onboarding and act as a mentor for interns, trainees and junior strategy analysts, sharing best practices in the area.
• Support management teams in commercial and partnership activities, contributing with strategic work on cases and presentations.

Requirements

• Undergraduate or postgraduate degree, preferably in Marketing, Communication, Administration, Design or related areas; or 6+ years of experience in marketing positions.
• 4+ years of experience in marketing, planning and/or strategy projects.
• 2+ years of experience in CRM Marketing projects, including automation and/or specific campaigns.
• Knowledge or experience with Salesforce Marketing Cloud or similar automation tools.
• Experience with email, SMS, push notification and/or WhatsApp.
• Excellent verbal and written communication skills.
• Holistic business and marketing insight plus excellent listening skills.
• Ability to interpret implicit needs during meetings, identify the client's main pain points and real needs and propose concrete strategies to solve them.
• Advanced English.