Growth Product Expert - Loyalty

Role Summary

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

Responsibilities

• We’re looking for a creative and results-oriented Growth Product Expert Loyalty to design and deliver hands-on, value-driven experiences that customers engage with on a recurring basis.
• Our Subscriptions Tribe is responsible for scaling programs like Shapermint Club, Autoship, ShaperBox, and Credits into sustainable, high-performing initiatives that drive recurring revenue, increase order share, and maximize customer lifetime value.
• As Product Expert Loyalty , you will partner closely with the Subscriptions Tribe to execute initiatives that strengthen retention, optimize subscription funnels, and deliver measurable improvements in churn, repurchase rate, and LTV.
• Own subscription growth experiments across Club, Autoship, Shaperbox, and Credits, turning hypotheses into MVPs and quick-win pilots.
• Map and optimize subscription journeys (onboarding, renewal, cancellation) to reduce friction and improve retention.
• Execute data-driven initiatives with clear KPIs (churn, RR45D, LTV uplift) and share insights through dashboards and reports.
• Collaborate daily with Product, Marketing, CX, BI, and Tech to align on roadmap priorities and manage dependencies.
• Design bold retention mechanics and personalization flows based on customer feedback, cohort analysis, and behavioral signals.
• Drive influencer/ambassador-style engagement by ensuring community-driven and loyalty mechanics connect with customer needs.
• Run agile practices (sprints, stand-ups, retros) to keep squads accountable and reduce operational load for Tribe leadership.
• Prioritize and scale successful pilots into playbooks for global markets (US, CA, UK, AU), fueling recurring revenue growth.

Requirements

• 4-6 years of experience in Growth/Product in e-commerce or SaaS.
• Strong growth-marketing mindset: designs hypotheses, tests quickly, iterates weekly.
• Fluent in cohort analysis, dashboards, churn, and retention metrics.
• Execution-driven: hands-on with no-code pilots, flow-building, and CRM triggers.
• Strong collaboration in cross-functional squads.
• Clear communication: async documentation and storytelling with data.
• Exposure to subscriptions or loyalty; deeper technical/financial skills to be built on the job.
• Basic agile methodology knowledge with willingness to own squad leadership practices.