Growth Marketing Lead - Amazon

Role Summary

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

Responsibilities

We're looking for a Growth Marketing Lead, Amazon to own profitable growth across our Amazon business. This is not a traditional marketplace management role. You will operate as the business owner for a portfolio of brands, products, and countries, driving revenue growth, profitability, organic ranking, advertising performance, conversion optimization, promotional strategy, and marketplace health.

• You'll work cross-functionally with Advertising, Supply Chain, Demand Planning, Creative, BI, Finance, Customer Care, and Amazon support teams to identify growth opportunities, remove blockers, and scale performance.
• Own the growth, profitability, and performance of assigned Amazon brands and product portfolios.
• Develop and execute growth strategies across Amazon Advertising, organic ranking, promotions, and conversion optimization.
• Lead product-level business planning, identifying opportunities to scale revenue while protecting margins.
• Drive Amazon PPC strategy and manage external agencies to ensure execution aligns with business objectives.
• Improve product visibility, organic ranking, and non-branded sales through data-driven keyword and content strategies.
• Partner with Creative teams to optimize PDPs, customer experience, and conversion performance.
• Lead promotional planning, pricing initiatives, and marketplace growth programs.
• Monitor marketplace health, proactively identifying and resolving issues that could impact revenue or profitability.
• Collaborate with Supply Chain, Demand Planning, Finance, BI, and Customer Care teams to support sustainable growth.
• Build scalable processes, reporting frameworks, and operating rhythms that improve execution and decision-making.
• Translate data into actionable insights and present business recommendations to senior leadership.
• Identify automation and AI opportunities that improve efficiency and accelerate growth.

Requirements

• 5+ years managing Amazon marketplace businesses.
• Strong grasp of PPC, TACOS, ACOS, CVR, AOV, BSR, organic ranking, and contribution margin.
• Proven ability to diagnose product-level performance and spot growth opportunities.
• Experience managing agencies and external partners.
• Strong analytical and commercial decision-making skills.
• Advanced proficiency with spreadsheets, dashboards, and performance reporting.
• Excellent project and stakeholder management.
• Strong written and verbal communication.
• Thrives in a fast-paced, highly accountable environment.