Growth Marketing Manager, Meta Ads

Role Summary

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

Responsibilities

• We’re seeking a data‑driven Growth Marketing Manager to own acquisition strategies and execution for our fast-growing brands. You’ll lead performance across media channels, funnel optimization, and creative messaging to achieve defined revenue, acquisition, and profit targets.
• Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.
• Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.
• Drive creative strategy by product, audience, and channel, ensuring brand consistency.
• Prioritize improvements weekly/bi‑weekly using a 20/80 framework.
• Lead upsell/downsell testing via proprietary one‑click funnel software.
• Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.

Requirements

• +5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products.
• Experience managing six‑figure monthly ad spend across Meta Ads.
• Skilled at interpreting consumer data to drive creative and media decisions.
• Strong collaboration and communication with creative, engineering, and marketing teams.
• Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages.