Growth Marketer Retention - Apparel

Role Summary

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

Responsibilities

• At Trafilea , retention is not just about sending emails. It's about creating personalized customer experiences that drive engagement, increase lifetime value, and fuel the growth of globally recognized D2C brands.
• We're looking for a Growth Marketer, Retention to execute high-impact lifecycle marketing initiatives across Email, SMS, Push Notifications, and WhatsApp. If you enjoy combining creativity, data, experimentation, and automation to improve customer experiences, this role is for you.
• You'll join a remote-first team that moves fast, experiments constantly, and operates at a scale few e-commerce companies can match
• Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp.
• Build, launch, and optimize CRM campaigns directly inside marketing automation platforms.
• Run A/B tests to continuously improve open rates, click-through rates, conversions, and revenue.
• Segment customer audiences and deliver personalized communications using dynamic content and product recommendations.
• Write compelling copy for retention campaigns while collaborating with designers and content teams.
• Execute onboarding, engagement, reactivation, and win-back programs across the customer lifecycle.
• Analyze campaign performance, identify actionable insights, and recommend optimizations based on data.
• Ensure campaigns comply with industry regulations and email/SMS best practices.
• Partner with Product, CX, Data, Design, and Content teams to deliver a seamless customer experience.

Requirements

• 1–3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Email Marketing.
• At least 1 year managing owned marketing channels such as Email, SMS, Push Notifications, or WhatsApp.
• Hands-on experience building campaigns and automation workflows in CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Oracle Responsys, , or Insider.
• Experience writing marketing copy and collaborating on creative assets.
• Strong analytical mindset with the ability to translate campaign data into optimization opportunities.
• Comfortable working in fast-paced, high-growth environments such as e-commerce, marketplaces, consumer apps, or D2C brands.
• Strong communication skills and an ownership mentality.
• English proficiency to collaborate in a global environment.