Account Executive, MuleSoft - North Africa (Based in Casablanca)

Role Summary

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Job Category

Sales

Job Details

About Salesforce

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Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are looking for a high-impact hunter Account Executive to drive MuleSoft growth across North Africa, based out of Casablanca. The role combines net-new logo acquisition with strategic cross-sell into existing Salesforce customers to help them realise the full value of their AI + Data + CRM investments.

Role mission

• Build and execute a territory plan for North Africa focused on winning new MuleSoft customers while expanding footprint in existing Salesforce accounts.
• Orchestrate the full sales cycle from prospecting to close, partnering closely with Salesforce core AEs, solution engineers and partners.
• Position MuleSoft as the strategic integration and API platform underpinning digital transformation, AI and data initiatives for C-level stakeholders

Responsibilities

• Own a defined North Africa territory (with a strong focus on Morocco) and consistently deliver against ACV and multi-year subscription targets.
• Hunt for new logos: build pipeline through targeted outbound, events, partners, social selling and your own executive network; convert whitespace into active opportunities.
• Drive cross-sell and upsell in Salesforce customers: co-sell with Salesforce AEs, align to joint account plans and attach MuleSoft to key transformation programs.
• Lead complex, value-based sales cycles with multiple stakeholders (IT, architecture, digital, lines of business, procurement, finance) up to C-suite level.
• Run rigorous discovery, map business pain to integration/API use cases, and build compelling business cases and ROI/TCO justifications for MuleSoft.
• Orchestrate internal and external resources (solution engineering, professional services, partners, marketing, executives) to advance deals and ensure customer success.
• Maintain accurate pipeline, forecasting and account plans in Salesforce, with clear next steps and deal strategies.
• Represent MuleSoft in the North African ecosystem: speak at events, engage partners and act as a thought leader on integration, APIs and composable architectures.

Ideal profile

• 7-10+ years of full-cycle enterprise software sales, including at least 3-5 years selling platform, integration, middleware, API management or adjacent cloud technologies.
• Proven hunter with a track record of opening new enterprise accounts and overachieving multi-million-euro quotas in emerging or growth markets.
• Experience co-selling or competing in the Salesforce ecosystem is highly valued; knowledge of Salesforce Customer 360 and its clouds is a strong plus.
• Strong understanding of integration/API trends, modern architectures (REST, event-driven, microservices) and how they support AI, data and digital transformation agendas.
• Fluent in French and Arabic, with strong business English; able to operate comfortably with C-level stakeholders across Morocco, Algeria, Tunisia and broader North Africa.
• Consultative, value-based seller who can challenge the status quo, lead with insights and translate technical capabilities into strategic business outcomes.
• Comfortable in a "scale-up within a large company" context: autonomous, resourceful, able to build structure and momentum in a fast-changing environment.
• We have a strong preference for candidates with deep experience in Financial Services across North Africa, particularly in banking, insurance and fintech. You understand regulatory and compliance drivers, open banking and payments modernization, and how integration and APIs enable core-banking transformation, digital channels and AI-driven customer experiences. You are comfortable selling to CIOs, Heads of Architecture, Digital and Operations in tier-1 and tier-2 banks, and can navigate complex buying centers, risk committees and procurement processes. Experience closing multi-stakeholder, multi-year cloud or platform deals with leading financial institutions in the region will be considered a major plus.

Benefits

• Opportunity to build and scale the MuleSoft business in one of Salesforce's most strategic growth regions in EMEA.
• Access to world-class sales enablement, coaching and career paths across Salesforce and MuleSoft.
• Competitive compensation package with uncapped variable, plus benefits aligned to a leading global cloud company.

If you are a North Africa-savvy hunter who thrives on opening new doors while building deep relationships in the Salesforce ecosystem, we'd love to speak with you. Apply here or reach out directly with your CV and a brief note on your most relevant MuleSoft / integration wins

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

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About the Company

Diversity & Inclusion

One of Salesforce's core values is, Equality. Salesforce believes in equal opportunity employment for everyone. Salesforce also promotes and respects work-life balance, because we believe that enhancing individual and professional growth is key to global success.

Be successful together

We foster creativity and innovation at every level. We align the entire company on the same objectives, strategic vision and country goals, which are built as one team. We are intentional about creating an inclusive community where every individual's voice is heard and everyone is empowered to be their authentic self.

We offer a fast-paced, innovative environment where you will be empowered to sell business applications solutions and be set up for success. Our goal is to build an organization of smart, customer oriented Account Executives, committed to our mission and focused on winning, but able to balance this with a respectful, healthy environment and lifestyle.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations