Senior Programmatic Manager (Display & AdTech) (m/w/d)

Role Summary

Remote | international customers | Programmatic with technical demands

For us, programmatic is not a black box topic. We want to understand more deeply, control more cleanly and go further technologically where others stop with standard setups. To do this, we combine media expertise with our own software and data expertise.

To expand our programmatic area, we are looking for a Senior Programmatic Manager (m/f/d) who will be responsible for large display and programmatic campaigns for international customers and at the same time act as a technical sparring partner for our team and developers.

You don't have to be a traditional engineer. But you should not only understand technical contexts, but also actively use them to make campaigns, data flows and setups better.

You will take on technical responsibility for sophisticated programmatic and display setups across the entire funnel - from prospecting to retargeting. You will work closely with customers, the display team and our internal developers.

Your focus is on three areas

1. Operational and strategic excellence

You design, manage and optimize international programmatic campaigns with high quality standards. You ensure that setups not only run smoothly, but also produce a measurable impact.

1. Technical development

You bring programmatic requirements into our technical development. Together with our team and our developers, you translate media needs into clear technical requirements - for example for automation, reporting logic or your own optimization approaches. We use modern development methods and AI-supported approaches where they expedite processes in a meaningful way and enable better solutions.

1. Professional strength in the team

You share your know-how, bring structure to complex topics and, together with the team, raise the professional level in programmatic and display.

How we measure you

1. In the first few months it should become apparent that you:
2. Increases the quality and stability of complex programmatic setups
3. Identify potential for technical improvement and translate it into implementable solutions
4. Convince customers with depth of content
5. and make the team noticeably stronger technically

Responsibilities

• Development, control and optimization of programmatic and display campaigns for international customers
• Responsible for setup quality, performance and content excellence across different markets
• Worked with platforms such as DV360, The Trade Desk and Adform as well as ad servers such as Campaign Manager 360 and Flashtalking
• Translating customer requirements into resilient media, tracking and data setups
• Development of cross-channel media planning (programmatic, social, YouTube, CTV, etc.) including reach, KPI and budget forecasts as well as the derivation of well-founded CPM and performance assumptions
• Planning and implementation of media buying activities including selection of suitable inventories, negotiations with marketers as well as setup and management of deals (e.g. PMP, Programmatic Guaranteed)
• Sparring with internal developers on APIs, data sources, automations, reporting and scaling logics
• Identification of new technological possibilities in the programmatic environment
• Supporting the team through professional mentoring and ensuring high quality standards

Requirements

This is what you bring with you

• At least 3 to 5 years of experience in a programmatic/RTB environment
• Very good understanding of programmatic platforms, targeting, bidding and measurement logic
• Experience in managing complex or international campaigns
• Security when dealing with DV360, The Trade Desk, Adform or comparable platforms
• Good technical understanding of topics such as tracking, data flows, APIs, BigQuery, log-level data or server-side setups
• Ability to combine operational media excellence with technical thinking
• Structured, independent way of working in a remote setup
• Very good knowledge of spoken and written English

About the Company

• Full Remote & Global Spirit: Work where you are most productive. We trust you and your output
• Budget responsibility: You manage significant media budgets for well-known, international clients
• Tech freedom: We are open to new tools. If you see a feature or platform that moves us forward, get involved

Individual development: Whether you want to pursue a specialist career or later focus on team leadership – we support your path with a budget for conferences and deep dive training

Health & Energy: Your health is important to us.

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