(Senior) Product Manager Native Advertising (m/w/d)

(Senior) Product Manager Native Advertising (m/w/d) at Axel Springer News Media National in Berlin, BE, Germany.

Role Summary

• take responsibility for the native, social media and performance product portfolio to increase growth and profitability
• develop product strategies and roadmaps based on market trends and customer needs
• design native and performance products along the funnel (branding to conversion) including distribution via social and publisher channels
• create business cases and pricing models to ensure economic performance
• manage the implementation with tech, data and sales to successfully launch products
• identify growth opportunities through data-driven approaches and new technologies
• continuously optimize product performance based on relevant metrics (e.g. engagement, revenue, yield)

Requirements

• several years of experience in digital product management, ideally with a focus on native advertising, social media or performance marketing products
• Deep understanding of digital marketing, platform ecosystems and data-driven business models
• confident in dealing with key figures, tracking, attribution and performance optimization as well as ideally analytics tools

Sensitivity to market trends such as social commerce, creator economy, AI and cookieless targeting as well as the ability to derive product initiatives from them

• structured, independent way of working with a strong team orientation
• clear and convincing communication skills for different stakeholders
• you have very good German (at least C1) and good English skills (at least B2)

Benefits

• choose from a variety of discounts: Deutschlandticket, Wellhub (gyms, courses and personal trainers) and various online shops
• Extraordinary campus in the middle of Berlin with modern office space, co-working space and the coolest roof terrace in Berlin
• FreeLunch! - receive a free lunch every day at one of the great neighborhood restaurants
• never stop learning! Use our diverse learning content and offerings for your personal development
• Collaboration thrives on direct exchange - we rely on 80% office presence and 20% mobile working
• We are now offering you a permanent, full-time or part-time position
• You can find the most frequently asked questions and answers in our FAQs: career.axelspringer.com/de/faq

To make reading easier, we limit ourselves to male terms throughout the text. Nevertheless, diversity is an essential part of our corporate culture! We look forward to all applications regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age, sexual orientation and identity.

You can find information about representing severely disabled people at Axel Springer here: career.axelspringer.com/de/ksbv

About the Company

You will actively shape the future of native advertising, social media and performance products. Together in the Digital Product Management team, you will develop scalable solutions for digital marketing. You combine product strategy, technology and marketing to create measurably successful products. Your focus is on innovative, scalable solutions for native formats, social media offerings and performance products.

We believe in the future of journalism as a business model and invest in future-oriented technologies. Our Five Essentials are the values that unite us and our compass in our commitment to freedom.