Duales Studium zum Bachelor of Arts Betriebswirtschaftslehre, Medien- und Kommunikationswirtschaft (m/w/d)

Role Summary

The dual course focuses on business administration - supplemented by practical media modules that specifically prepare you for work in the media industry

Your theoretical phases at the DHBW Ravensburg and your practical phases at Axel Springer in Berlin directly intertwine, so that you gain valuable professional experience right from the start and build a strong foundation for your future

During the practical phases, you will be firmly integrated into teams, supporting, among other things, B2B and B2C projects, event organizations, marketing campaigns and concept developments

• You have the opportunity to get to know different departments and actively select practical positions - with a lot of personal responsibility and strong support
• Instead of the classic semester break, you can expect a varied mix of theory and practice
• At the university you benefit from a class feeling in your year, a lot of exchange and an industry-related environment

Requirements

• You have (soon) successfully completed your Abitur and have a great eagerness to learn and interest in economic contexts
• you are enthusiastic about media, marketing and digital business models - and want to understand how brands, products and campaigns become economically successful
• you are curious, innovative and like to contribute your own ideas instead of just completing tasks
• You work independently, take on responsibility and maintain an overview even during intensive theoretical and practical phases
• You are aware that a dual course of study is demanding: compulsory attendance, intensive examination phases, project work and switching between Ravensburg and Berlin are part of it for you
• New challenges motivate you - whether in your studies, in a team or in collaboration with customers and departments
• you have very good German (at least C1) and good English skills (at least B2)

Benefits

• an open and modern work culture - with us everyone is on a first-name basis
• Look forward to a free lunch with a variety of dishes in our employee restaurants
• joint trainee events, weekly check-ins and plenty of space for personal exchange
• the opportunity to do an internship at home or abroad (ERASMUS+)
• the option to take over after successful completion of your training
• You can find the most frequently asked questions and answers in our FAQs: career.axelspringer.com/de/faq

To make reading easier, we limit ourselves to male terms throughout the text. Nevertheless, diversity is an essential part of our corporate culture! We look forward to all applications regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age, sexual orientation and identity.

You can find information about representing severely disabled people at Axel Springer here: career.axelspringer.com/de/ksbv

About the Company

Anyone who creates media must understand change. Axel Springer has been doing exactly that for 80 years - and is one step ahead. From the print business to the digital media world, from a listed corporation to a family-run company, from German roots to international reach: Today, Axel Springer brings together brands such as BILD, WELT, POLITICO, Business Insider and The Telegraph. What drives us: recognizing developments early, using new technologies such as AI sensibly and rethinking journalism for the digital future. Our Five Essentials are the values that unite us and our compass in our commitment to freedom.

Would you like to know in advance what to expect? Then take a look at our Instagram channel and discover the everyday lives of our trainees.

Start of training: September 1st, 2027

Additional Information

Please complete the following documents with your application

Tabular CV

Letter of motivation and certificates (Abitur or technical high school diploma or the last 2 school reports)

Note: The letter of motivation and the certificates (max. 10 MB per file) can be uploaded on the second page in the application process.