Senior Manager Programmatic (Mensch)

Role Summary

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com. WPP stands for creative transformation. With the power of creativity, we shape a better future for our employees, our customers, our communities and our planet. This is exactly where WPP Media comes in: As WPP's global media network, we bring together the best platforms, talent and partners to create new opportunities for limitless growth in a networked media world.

This is what you move

As a Senior Programmatic Manager (Human), you are responsible for both the strategic development of programmatic activities and the operational implementation of them for our customers. You and your team act as a mouthpiece to shape programmatic standards and guidelines within the agency.

Strategy: Together with our customers, you will strategically evaluate which innovations and technologies will make their programmatic purchasing most profitable.

Understanding numbers: With your strong understanding of numbers, you will continuously develop programmatic media purchasing in order to not only achieve set goals and media KPIs, but also exceed them.

Campaign management: The precise implementation of the previously developed campaign structures and cases in the various DSPs and associated technologies is your responsibility.

Networking: You maintain close and productive collaboration with internal teams of specialists and external partners in a dynamic, international environment.

Development: You provide customers with strategic advice on the key advantages of programmatic purchasing for their overall strategy.

Working at WPP Media

As WPP Media, we are shaping the future of media and consistently investing in our employees. Each colleague enjoys the benefits of WPP Media and WPP's global network to develop and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous employee resource groups and regular internal events - for exchange, inspiration and to celebrate our successes together.

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Requirements

This is what sets you apart

• Qualifications: A university degree and at least 3 years of proven expertise in the operational management or strategic consulting of programmatic campaigns.
• Data & Tech: You have a deep understanding of the digital media landscape, including DSPs, data management platforms, inventories and verification technologies.
• Curiosity & willingness to learn: Standing still is not an option for you! That's why you also have the ambition to continue to develop yourself so that team members, customers, etc. can benefit from your specialist knowledge.
• Data preparation: Through your precise and structured view of data in Excel and PowerPoint, you can convey complex issues clearly, strategically and understandably.
• Language skills: You are able to communicate in German and English, both spoken and written.

In addition, you are: #teamplayer #communicative #solution-oriented

If you find this job exciting, we strongly encourage you to apply, even if you do not have every qualification listed above.

Benefits

This is what we offer you

• Work-life balance: With our flexible working hours & remote work, you can design your everyday life the way it suits you. You can also compensate for overtime.
• Vacation mode on: You get 30 vacation days plus one flexible day - in addition, December 24th and 31st. free.
• Wellbeing first: Health benefits, attractive retirement provision and mental health awareness days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse training courses and use our internal career programs for your development in the WPP network.
• More than just a job: you can expect unforgettable events, employee discounts and other highlights such as the Job Ticket, Wellhub or the Job Bike.
• Be yourself: Everyone is welcome here - diversity and equal opportunities are important to us.