Senior Growth Manager (Loyalty & Subscription).

Role Summary

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

Responsibilities

We’re looking for a data driven and innovative Senior Growth Manager (Loyalty & Subscription) . to Lead and innovate the Loyalty Department at Trafilea , driving substantial growth in our subscription models—Shapermint CLUB, ShaperBox, Autoship, and the upcoming ones. Harness a deep understanding of product, marketing, UX/UI, and finance to develop strategies that enhance customer retention and maximize subscription revenue. Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings that align with our branding and customer expectations. Champion a culture of data-driven experimentation and strategic foresight within the Loyalty team, employing advanced analytics to reduce churn and achieve a 20% subscription share of total orders. As a visionary leader, foster a dynamic team environment that thrives on innovation and is adaptable to the evolving e-commerce landscape, aiming to deliver a quarterly revenue of around $8M.

• Lead and inspire the loyalty and subscription team (Shapermint CLUB, ShaperBox, Autoship), setting vision and strategy for retention and growth.
• Define strategic roadmaps that integrate marketing, product, and customer experience to maximize customer lifetime value.
• Drive cross-functional collaboration with marketing, finance, product, and customer service, aligning stakeholders on loyalty initiatives.
• Develop and refine subscription products , ensuring usability, customer value, and competitive differentiation.
• Leverage customer data and insights to innovate, test, and validate new features or subscription models that reduce churn and boost satisfaction.
• Own KPIs and analytics , implementing robust metrics, reporting on subscription health, and making data-driven optimizations.
• Champion exceptional customer experiences , delivering personalized engagement strategies that build loyalty and retention.
• Streamline processes and systems , ensuring scalable, efficient, and tech-enabled subscription management.
• Build and grow a high-performance team , recruiting, training, and developing talent with clear career paths and growth opportunities.
• Prioritize and execute key initiatives , managing OKRs, budgets, and timelines while fostering a culture of innovation and accountability.

Requirements

• Proven expertise in loyalty and subscription management with 6+ years in Product roles (ideally in e-commerce), building, optimizing, and scaling subscription programs.
• Customer retention strategist with experience designing and executing initiatives that reduce churn, increase engagement, and maximize customer lifetime value.
• Data-driven decision maker , highly skilled in analytics and interpretation, translating customer insights into actionable strategies and measurable results.
• Strong background in CRO , including A/B testing, user segmentation, and targeted campaigns to improve conversion and engagement metrics.
• Agile leader with experience guiding cross-functional teams, managing complex projects, and ensuring responsiveness in dynamic environments.
• Proficient in tools and technologies relevant to subscriptions and loyalty programs (CRM, marketing automation, customer data platforms).
• Inspirational leader and team builder , fostering collaboration, mentoring talent, and driving continuous improvement across teams.