Senior CRO Specialist – Growth & Conversion Optimization

Role Summary

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

Responsibilities

• At Trafilea , CRO isn’t about running more tests. It’s about finding the right problems to solve and turning customer behavior into measurable growth .
• We’re looking for a CRO Manager to own our experimentation process end-to-end—from identifying conversion leaks and building data-grounded hypotheses to prioritizing tests, analyzing results, and turning learnings into business decisions.
• You’ll become a key CRO reference across Growth, Acquisition, Product, Creative, and Data , challenging assumptions and ensuring we focus experimentation where it can create the greatest impact.
• Own the end-to-end CRO process : problem identification → hypothesis → prioritization → execution → analysis.
• Detect conversion leaks across the full funnel (landing pages, PDPs, checkout, quizzes, pricing, messaging).
• Build data-grounded hypotheses (quant + qualitative), prioritized by business impact, not ease of implementation.
• Be the CRO reference point across Growth, Acquisition, Product, Creative, and Data — leading discussions without owning all execution.
• Partner cross-functionally: align with Acquisition/Creative on messaging, and with Product/CRO execution to turn hypotheses into tests.
• Uphold testing rigor: clean setups, correct KPIs, proper segmentation, reliable conclusions, and a high-quality (not high-volume) backlog.
• Standardize documentation: hypothesis, expected outcome, learnings, next actions — and push back on low-impact tests.
• Drive data-informed decisions , connecting CRO learnings to revenue, acquisition efficiency, and retention, even with incomplete data.
• Evangelize CRO culture , raising experimentation maturity across teams and fostering fast learning and ownership.

Requirements

• 4–6+ years in CRO, experimentation, growth, or performance-driven roles.
• Experience in high-volume, fast-paced eCommerce or DTC businesses.
• Proven ability to diagnose funnel problems and define strong, data-grounded hypotheses.
• Proven ability to prioritize initiatives based on business impact.
• Comfortable working beyond pure CRO tools — funnels, acquisition context, and creative logic.