Product Manager - ASO/SEO

our vision

As one of the top ten digital asset exchanges in the world (still rising🚀), we provide first-class service experience in terms of trading, security and blockchain product innovation.

Our goal is to allow everyone to participate in the construction of the encryption market, so that the most cutting-edge and potential cryptocurrency projects can be safely launched and traded. Are you interested in joining such a decentralized team?

Job responsibilities

Develop and implement efficient ASO strategies through data-driven keyword research and competitive analysis. Including keyword mining, vocabulary building, cleaning and filtering, user search intent analysis, and optimization of metadata for app store listings.

Write high-quality app store metadata (including titles, descriptions, screenshots, videos, etc.) to ensure content meets app store optimization standards and attracts target users.

Proficient in using ASO tools (such as App Annie, Sensor Tower, MobileAction, etc.), analyze application performance (such as download volume, conversion rate, retention rate), and formulate improvement plans to improve rankings and user acquisition.

Analyze application performance indicators (such as download volume, conversion rate, retention rate, etc.), provide actionable optimization suggestions, and continuously optimize ASO strategies to improve application rankings and download volume.

Monitor app store trends and competitor activity to identify and exploit market opportunities while addressing potential challenges. Focus on the optimization of cryptocurrency/financial applications and design customized strategies for their special market needs.

Work closely with the design, development and marketing teams to optimize application functions, conduct A/B testing, determine the most effective app store elements, and ensure the consistency and execution effectiveness of ASO and SEO strategies.

Conduct in-depth competitor analysis to identify and exploit the strengths of your own applications while discovering and addressing potential weaknesses and market opportunities.

Actively obey the arrangements of the company and Team Leader to promote the smooth operation of the team and the smooth advancement of the project.

Qualifications

More than 3 years of experience in ASO or related positions, proficient in app store optimization strategies, and capable of keyword mining and vocabulary building.

Have the ability to use AI tools for high-quality content generation, such as writing app store descriptions, optimizing keyword lists, analyzing competitor data, etc.

Proficient in using ASO tools (such as App Annie, Sensor Tower, MobileAction, etc.) and SEO tools (such as Semrush, Ahrefs, Keywords Planner, etc.).

Possess data analysis capabilities and can optimize ASO strategies and improve application performance through data review.

Applicants with ASO experience in overseas markets will be given priority, especially those with experience in cryptocurrency or financial application optimization will be given priority.

Ability to flexibly switch between independent work and teamwork to collaborate effectively.

Have strong data analysis skills and be able to extract valuable insights from data.

Excellent written and verbal communication skills with the ability to convey information clearly.

Have passion for the cryptocurrency industry and understand and follow industry trends.

Have a strong sense of responsibility and ability to withstand pressure, and be able to complete tasks efficiently in a fast-paced work environment.

Gate Values

We uphold the principle of value first, where your knowledge, vision and autonomy will be fully utilized. We focus on using the best products and services to win praise from global customers and bring the concept of decentralization to all parts of the world.

Our values ​​include integrity, insight, innovation, curiosity and cooperation. At Gate we are committed to creating a unique Gate style and looking for you who match Gate's values.

our company

Founded in 2013, Gate is one of the leading cryptocurrency exchanges, providing services related to a variety of leading digital asset transactions globally. Gate has over 10 million registered users and is considered one of the safest and most reliable cryptocurrency platforms in the world. Gate has been verified for blockchain transparency and has consistently ranked among the top ten cryptocurrency exchanges in the world (CoinGecko) based on liquidity and trading volume.

Originally posted on Himalayas