Pessoa Analista de Inbound Marketing Júnior

Role Summary

Today, we are the market-leading dental software in Brazil. We serve more than 17 thousand clinics and offices, and impact the lives of more than 40 million people. Simples Dental is also part of the Henry Schein group, which leads the global dentistry market.

Do you want to work at a startup that cares about each customer's experience and how to deliver success throughout their journey with us?

If your answer is YES, your time has come! 😎💻

Let's change the dental market together with us? 🦷🚀🎉

Responsibilities

WHAT WILL THIS PERSON DO?

• Manage and produce rich materials for acquiring leads (eBooks, webinars, checklists, surveys and new formats);
• Create storytelling, write content and structure nutrition, engagement and conversion journeys for leads and trials (top, middle and bottom of the funnel);
• Produce, review and schedule periodic newsletters to be sent to leads and trials;
• Identify and create lead acquisition opportunities together with partners, influencers or own tools;
• Support mentoring and positioning and content strategies for sales ambassadors (Sales Enablement);
• Run A/B tests on landing pages, email subjects and CTAs to continuously optimize conversion rates (basic CRO);
• Monitor and analyze operational Inbound Marketing and automation metrics (opening rates, clicks, conversions and generation of MQLs), proposing continuous improvements;
• Use generative AI tools to optimize research flows, idea generation and copywriting tests;
• Work cross-functionally with the Sales, CS and Product teams to align communication rules and the user journey.

Requirements

WHAT DO WE WANT?

• Training in Advertising, Marketing or Journalism;
• Minimum 1 year experience in Inbound Marketing and content writing;
• Knowledge of sales funnel strategies, nutrition journeys and storytelling;
• Knowledge of Inbound Marketing acquisition and conversion metrics;
• Knowledge in analysis to interpret performance data and apply continuous improvements to the rules;
• Knowledge of AI tools applied to marketing, content production and optimization;
• Excellent communication and interpersonal skills;
• Organizational capacity, dynamism and proactivity.
• DIFFERENTIALS
• Experience in SaaS companies;
• Knowledge of the dental market is a big plus.

Benefits

In addition to working in the coolest and most caring company you've ever seen (that's what our employees say).

• VA/VR of R$1000.00 | Ifood card - no discount on holidays;
• Home Office assistance of R$150.00;
• Wellz - mental health/Psychotherapy | No cost to the contributor;
• Gympass - physical health/Gyms | Extendable for dependents;
• Guapeco - health plan for your pet;
• English Class | No cost to the contributor;
• Health plan | With co-participation;
• Reimbursement of daily coworking fees | For all states;
• Extended paternity and maternity leave;
• Baby basket on board for future moms and dads;
• Agreement with Farmasesi | For SC only;
• Agreement with Education Sesi | For SC only;
• Birthday day off;
• Notebook and monitor sent to you;
• R$2000.00 voucher to purchase the rest of the equipment you need.
• People from different parts of Brazil to further promote our culture of diversity.