Own Media Specialist

Role Summary

About Tenpo

At Tenpo we are building the future of finance in Chile!

Today we are more than 400 professionals united by a historic milestone: we are the first Neobank in the country. We have evolved to create a 100% digital, robust and inclusive financial ecosystem, designed to break down the barriers of traditional banking and be accessible to all people.

We stopped being just an app to become the most innovative banking proposal in Chile. Here we are driven by a passion for excellence and a clear purpose of transforming the industry with cutting-edge technology and a vision for the future.

At Tenpo we are leaders, we are brave in the face of challenges and, above all, we are human: we truly connect with the needs of people and our country.

The future has arrived and has a banking license. Let's go with everything. Strongly. With vision.

With Neobanco N. # Tenpo ConNdeNeobanco 💚

About the Position

As an Own Media Specialist, you are the custodian of retention and engagement on Tenpo's own channels (Push Notifications, In-App Messages, Email, Modals, WhatsApp and SMS). Your role is critical to encourage recurring use of the app and prevent user leakage. You are the technical bridge that ensures that communication with users is highly personalized, timely and strategic, designing the automation architecture that defines how journeys interact with each other and establishing the capping policies that protect the customer experience.

What do you need to apply?

Academic Training

Graduated professional in Commercial Engineering, Marketing, Business Administration, Systems Engineering, Statistics or related careers with a strong analytical and/or commercial orientation.

Technical Domain

Exclusives

Deep experience in designing automated architectures (multi-level journeys) in top-level Customer Engagement platforms: CleverTap, Braze, Salesforce Marketing Cloud, Klaviyo or similar.

Mastery of CRM strategies: advanced segmentation, lifecycle marketing, capping and frequency policies.

Governance and structuring of event catalogs/tagging in mobile apps.

Own channel metrics: Open Rate, CTR, conversions, opt-out rate, reach and engagement per channel.

Responsibilities

1. Automation Architecture and Multilevel Journeys

Design and deploy automation architectures for own channels through complex and multi-level journeys: automated cycles of retention, reactivation and adoption of functions, defining how these journeys interact with each other and with the Analyst's direct campaigns.

1. CRM Strategy and Advanced Segmentation

Build and execute direct CRM campaigns with high technical precision in segmentation, balancing exit speed with audience quality and message personalization.

1. Automation and Governance Frameworks

Design, build and maintain automated project frameworks, allowing technical scalability and ensuring their maintenance and governance within the CRM platform.

1. Capping Policy and Base Health

Ensure the health of the user base by designing and controlling capping policies and frequency limits to prevent notification fatigue and protect the customer experience.

1. Event Governance and Catalog Tagging

Manage the governance and structuring of the event catalog/tagging in the mobile app, ensuring correct instrumentation that enables advanced segmentation and accurate measurement of conversions.

1. Mentoring and Support to the Analyst

Technically guide the Own Media Analyst in the configuration of journeys and campaigns, reviewing deliverables, establishing quality standards and developing their capabilities on the platform.

Requirements

Desirable (plus)

• Basic SQL / BigQuery for autonomy in advanced segmentation.
• Familiarity with mobile analytics tools: Firebase, Amplitude, Mixpanel.
• Knowledge of personalization strategies with behavioral data.
• Experience in fintech, e-commerce or massive service app with high transactional frequency.

Critical Experience

Business vision: Understand that in a neobank like Tenpo, the retention and engagement of active users is as critical as acquisition: a user who stops using the app represents loss of GPV and revenue. The Own Media Specialist designs communication systems that keep users active, engaged, and adopting new product features.

Milestones and previous experiences required

• Minimum 3 years leading CRM, Lifecycle Marketing or Own Channel Automation strategies on high-volume transactional digital platforms (FinTech, E-commerce, Mass Service Apps or Digital Retail).
• Demonstrable experience in designing multi-level journeys on Customer Engagement platforms (CleverTap, Braze, Salesforce MC, Klaviyo or similar).
• Direct experience in governance and structuring of event catalogs/tagging in mobile applications.
• Add points: experience in fintech or neobank with multichannel communication and high demand for personalization.
• Profile: Open to analytical or commercial background with strong understanding of automation logic and CRM architecture.
• Certifications

Desirable

• Advanced certification in CRM platforms: Braze Certified Marketer, CleverTap Advanced Certification or Salesforce Marketing Cloud Specialist.
• Course in lifecycle marketing, CRM strategy or mobile engagement.
• Certification in mobile analytics tools: Firebase, Amplitude or Mixpanel.
• Benefits of Working at Tenpo
• 📚 Annual budget to self-manage training.
• 👩💻 Teleworking.
• 🎂 Free birthday.
• 🧁 Half day birthday of children/parents.
• 💃 Short Fridays (every Friday we finish at 2 p.m.).
• 🌍 Work from anywhere (Work from wherever you want! Just remember to have a good internet connection).
• ✨ Among many others!!!
• At Tenpo we value diversity and promote an inclusive and safe environment for all people, regardless of disability, culture, religion, ethnicity, gender or LGBTQ+ identity.
• Join us and be part of the change! 🚀