LinkedIn & Google Ads Manager (m/w/d), 100 % remote

Role Summary

Project description

Are you the type of person who likes to work data-driven, is always up to date with the latest channels and not only implements campaigns, but also drives them forward strategically? With us, you take responsibility at channel level: you plan, control and optimize our customers' campaigns and develop appropriate strategies in a targeted, performance-oriented manner and with full ownership.

Responsibilities

• Develop strategy for the customer at channel level -

Google Ads & LinkedIn campaigns

Define campaign goals and KPIs

Keyword research (Google Ads) or target group targeting (Linkedin)

Develop campaign structure, ad formats and ad copies

• Determine bidding strategies (Google Ads) or design nurturing routes for leads (Linkedin)
• Plan and control budget distribution
• Monitoring, optimization and reporting
• Conversion tracking with Google Tag Manager and Analytics
• Tracking concepts for websites

Creation of analytics reports

• User funnel and conversion optimization (conceptual, no development)
• Evaluation of user behavior on the website
• Conversion optimization of landing pages and the website
• Landing page designs using tools like Relume
• Optimization of the user funnel in terms of conversions
• Further development of channels
• find new trends and opportunities
• Collaboration with the project manager
• Creation of reports, analyzes and documentation

Customer Support

occasionally: participation in customer meetings

Requirements

• Experience in online marketing (at least 2 years)
• Knowledge of using digital tools and platforms
• proactive and analytical mindset, solution-oriented thinking
• willing to learn, quick comprehension
• Openness, sociability and strong communication skills
• reliable and detail-oriented way of working
• high IT affinity
• German: C1 is best, if you are at B2 - we will pay for your course if you want to continue learning; English Business Level

Nice to haves

• Experience in B2B marketing (ideally in the IT sector)
• Google Ads experience, in-depth knowledge of keyword research, campaign optimization
• Experience in LinkedIn lead generation
• Experience with email copywriting (Apollo or similar tools)

If you don't meet all the criteria, we'll be happy to train you.

Benefits

• Project framework and benefits
• Collaboration as a permanent position or on a freelance basis
• Start: as soon as possible
• at least 20 hours per week up to full time
• 100% remote
• Communication in time zone CET (Berlin) expected, max. +/- 2 hours
• Collaboration based on partnership (a project manager is always strategically available)
• Access to our own training platform for B2B marketing, for continuous training and expanding your marketing expertise

About the Company

Leadeffect GmbH, based in Hamburg, supports more than 70 IT companies as a long-term online marketing partner; focusing on web design, SEO, SEA, LinkedIn and email marketing.

Additional Information

• through this platform
• Please send us
• a brief introduction to yourself
• your relevant experiences
• your availability and salary or fee expectations