Digital Marketing Specialist

Role Summary

• Digital Marketing Specialist
• Google Ads | SEO | Social Media | Performance Marketing | Remote
• Position Type: Full-Time, Remote
• Working Hours: U.S. Business Hours

At Pavago , one of our clients is hiring a Digital Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, SEO, and social media channels.

This is a hands-on execution role focused on driving qualified traffic, increasing engagement, generating leads, and improving campaign performance across both paid and organic channels.

You’ll own Google Ads campaigns, SEO initiatives, social media engagement, and marketing analytics while continuously identifying opportunities to improve ROI and business growth.

If you’re analytical, data-driven, and passionate about optimizing digital marketing performance, this role is an excellent opportunity.

Strong understanding of

• CPC
• CTR
• CPA
• Conversion Rate
• ROAS

Excellent written communication and ad copywriting skills.

Ability to work independently in a remote environment.

Responsibilities

Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
• Conduct keyword research and build effective campaign structures.
• Write and test high-converting ad copy.
• Optimize CPC, CTR, CPA, conversions, and ROAS.
• Manage budgets, bidding strategies, audience targeting, and campaign performance.
• Continuously identify optimization opportunities to improve results.

Social Media Management & Engagement

• Manage company presence across Instagram, Facebook, and LinkedIn.
• Respond to comments, direct messages, and audience interactions professionally.
• Schedule content and optimize captions and post performance.
• Monitor engagement, audience growth, and campaign effectiveness.
• Collaborate with marketing teams to support content initiatives.

SEO & Organic Growth

• Conduct keyword research using SEMrush, Ahrefs, or similar SEO tools.
• Optimize website metadata, headings, content, and internal linking.
• Support technical SEO improvements and on-page optimization.
• Track keyword rankings, organic traffic, and SEO performance.
• Identify content opportunities and keyword gaps to improve search visibility.

Reporting & Marketing Analytics

• Monitor campaign performance across paid, organic, and social channels.
• Analyze data using Google Analytics 4 and other marketing platforms.
• Prepare regular performance reports with insights and recommendations.
• Maintain organized documentation of campaign updates and optimization activities.
• Present actionable recommendations to improve marketing performance.

Requirements

Must-Have Qualifications

• 3+ years of hands-on experience managing Google Ads campaigns.
• 3+ years of experience managing social media platforms and engagement.
• Proven SEO experience using SEMrush, Ahrefs, or similar tools.
• Experience managing digital marketing campaigns that generate measurable business results.

Technical Skills

• Google Ads
• Google Analytics 4 (GA4)
• SEO best practices
• SEMrush, Ahrefs, or similar SEO platforms
• Google Search Console

Nice-to-Have

• Experience managing multiple client accounts.
• Background in SaaS, e-commerce, or B2B marketing.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with content marketing workflows and marketing automation platforms.
• Experience with Meta Ads or other paid social advertising platforms.
• What Makes You a Strong Fit
• Analytical and data-driven decision maker.
• Strong attention to detail and campaign optimization.
• Creative thinker who enjoys testing new ideas.
• Comfortable managing multiple marketing channels simultaneously.
• Self-motivated with excellent time management skills.
• Proactive in identifying growth opportunities and solving performance challenges.
• What a Typical Day Looks Like
• Review Google Ads and marketing dashboards.
• Optimize campaigns, bids, audiences, and ad creatives.
• Respond to social media engagement and monitor audience activity.
• Update SEO strategies and optimize website content.
• Analyze campaign performance and identify optimization opportunities.
• Prepare reports and recommendations for ongoing improvements.
• In short: You are responsible for continuously improving traffic, engagement, conversions, and overall marketing performance across paid, organic, and social channels.

Key Metrics for Success (KPIs)

• Improved Google Ads performance (CTR, CPC, CPA, and ROAS).
• Growth in social media engagement and audience activity.
• Increased organic traffic and keyword rankings.
• Accurate and actionable marketing reporting.
• Consistent campaign optimization and measurable performance improvements.
• Increased qualified leads and overall marketing ROI.

About the Company

Fully remote opportunity aligned with U.S. business hours.

Own digital marketing performance across multiple growth channels.

Work in a performance-driven, data-focused environment.

Direct impact on lead generation and business growth.

Career growth opportunities into Performance Marketing Manager, Growth Marketing Manager, or Digital Marketing Lead roles.

Additional Information

• Initial Phone Screen
• Spark Hire Intro Video (3–5 minutes)
• Client Interview
• Offer & Onboarding
• What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video . This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re a results-driven Digital Marketing Specialist with experience in Google Ads, SEO, and social media marketing, we’d love to hear from you. Apply today and help drive measurable growth through data-driven digital marketing strategies.