AI Performance Marketing (SEM) Intern

Role Summary

Enpal is Europe's first green unicorn.

Enpal is one of the leading companies in the renewable energy sector, specializing in the installation of residential and commercial photovoltaic systems. Founded in Berlin in 2017 and active in Italy since 2023, we are already a key player with over 100,000 satisfied customers. Our mission is to make solar energy accessible and affordable, contributing to the transition to a more sustainable future. We offer complete solutions for energy independence, integrating photovoltaic systems, wallboxes and heat pumps with cutting-edge digital technologies. At Enpal, our goal is to reduce energy costs and environmental impact by providing clean energy solutions for a greener future.

OTHER INFORMATION

At Enpal we are proud of the diversity of our team. No decisions are made on the basis of skin colour, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability or age, either during hiring or during the employment relationship. Enpal stands for a safe workplace and fights against discrimination and harassment of any kind.

Responsibilities

We are looking for a SEM Marketing Intern to join our Paid Search team, the group responsible for managing and optimizing advertising campaigns on Google Ads and other paid search channels.

The figure will work on projects focused on the advanced automation of advertising campaigns, leveraging Google Ads Scripts, advertising APIs and AI tools such as Claude Code, ChatGPT, Make, Python and SQL. No previous SEM experience is required, but strong analytical, technical and experimental aptitude.

• Automate recurring SEM activities via Google Ads Scripts (e.g. bid/budget updating, performance alerts, keyword management).
• Write or adapt scripts in Python and Claude Code to interact with advertising APIs and scale account management tasks.
• Develop automation flows with no-code/low-code tools (Make, Zapier) and integration between tools.
• Use generative AI (ChatGPT, Gemini, Claude) to create smart ads, extensions, segments, clusters and keywords.
• Document processes and contribute to the construction of a modular and scalable system for the automatic optimization of campaigns.

Requirements

• Strong interest in digital advertising, automation and AI applied to performance.
• Basic knowledge (even self-taught) of languages such as JavaScript (for Google Ads Scripts), Python or SQL.
• Curiosity and confidence in the use of AI tools such as Claude Code, ChatGPT, Gemini, etc.
• Familiar with concepts such as REST APIs, JSON payloads, scraping, and automations.
• Excellent use of Excel/Google Sheets and comfort in data analysis.
• Good English for technical use (documentation, prompts, copy variants).

Benefits

• Type of work: 6-month paid internship
• Participation fee: €800 gross
• We offer a young, dynamic and growth-oriented environment, where you can develop your technical and business skills by working on real projects.
• Opportunities for learning and personal growth.
• The opportunity to work on significant and impactful projects.
• Direct experience with market leading analytical tools.

📍Venue and Times

• From Monday to Friday, 9:00 – 18:00
• Via San Gregorio 38, 20124 Milan (MI)