Digital Paid Media Specialist, EMEA

Digital Paid Media Specialist, EMEA at Henry Schein in Milan, Italy.

Responsibilities

• Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
• Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
• Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
• Perform regular account audits in EMEA accounts to identify areas for performance improvement.
• Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
• Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
• Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
• Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
• Support the integration of automation tools and AI-driven optimisation techniques.
• Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
• Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.

Requirements

🔍 Desired Qualifications

• Minimum 3+ years of hands-on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline.
• Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
• Excellent understanding of PPC campaigns (types, channels, structures, strategies)
• Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.
• Excellent analytical skills for data analysis and reporting.
• Experience working with large-scale budgets and multi-country campaigns.
• Experience with landing page creation in HubSpot or similar platform.
• Proficiency in ad copy and asset creation for PPC campaigns.
• Knowledge of other digital channels (SEO, Social, Programmatic, Email).
• Google Ads Certification is preferred.
• Strong English communication skills - written and spoken fluency required. (other European languages is a plus)
• Agency experience is an advantage (although not a requirement)

Henry Schein Italy is committed to the principles of equal opportunities in employment in all areas of work that it involves, combating any form of discrimination based on sex, race, skin color, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or other legally protected characteristics.

About the Company

Person Specification

We believe the type of person best suited to this role will be:

About Henry Schein

At Henry Schein, our mission is to provide innovative, integrated health care products and services; and to be trusted advisors and consultants to our customers - enabling them to deliver the best quality patient care and enhance their practice management efficiency and profitability.

We know that our Team Schein Members (TSMs) are integral to bringing our mission to life and our success has been built on the commitment of Team Schein, a highly motivated and diverse group of professionals who are dedicated to meeting the needs of our customers. Every TSM shares a singular focus, fostering an environment that allows each of us to achieve our goals.

Henry Schein offers a diverse range of career opportunities, and we firmly believe that by fostering an environment built on ethics, open communications, mutual benefits, creativity, and recognition of the contributions of all TSMs-at all levels-we can help ensure that our best years are yet to come. As such, we are proud to be an equal opportunities employer and our integrated approach to diversity and inclusion ensures success by cultivating our Culture, recruiting, and retaining diverse Talent, supporting our Marketplace, and continuing our commitment to Society.