Social Media Manager (f/m/d)

Social Media Manager (f/m/d) at zenjob in Berlin, Germany.

Responsibilities

• You develop, optimize and are responsible for our organic social media strategy for talents (B2C) and business customers (B2B)
• You define the role, target group and format logic for each platform (TikTok, Instagram, LinkedIn)
• You create the editorial plan and production together with the in-house studio hands-on: concept, script, shooting, editing, copy and publishing with quick turnarounds
• You will develop innovative, platform-native campaign ideas together with the brand lead and translate them into repeatable formats
• You oversee and are responsible for community management across all channels, establish guidelines and an escalation path for critical issues and report recurring questions to Operations, Support and Product
• You are responsible for our influencer marketing end-to-end: identifying and selecting suitable creators, negotiation and compensation logic, briefings and approvals as well as evaluating performance against clear goals. You control your influencer budget independently and rely on credible voices instead of pure reach
• You manage a network of creators and Zenjobbers who tell stories authentically from the user perspective, systematically use user-generated content as a content and testing source and manage freelancers and agencies
• In close collaboration with Analytics, you create the basis for the measurability of your activities (reach, engagement, follower growth, contribution to organic sign-ups)
• You carry out trend analyzes for our social media channels and thus monitor current social media trends
• You supervise and manage a working student and report to the brand lead, who is part of the marketing team

Requirements

• 2 years of experience in organic social media management, ideally for a consumer app, marketplace or Gen Z audience
• Proven track record of building and growing TikTok and Instagram channels with examples, not just vanity metrics
• Strong hands-on production skills: script, smartphone shoot, editing (cap cut, premiere or similar), copywriting
• Very good feel for platform mechanics and trends + including the ability to evaluate trends instead of just copying them
• Experience in community management, including in critical situations
• Data savvy: you read channel analytics, form hypotheses and derive content from them
• Ownership, high speed of implementation and comfort in a fast scale-up environment

Benefits

🏖️ Time to switch off and recharge

• 28 vacation days (increase by 1 every two calendar years to a maximum.

30 days)

• 1 paid special vacation day per year for voluntary work
• 5 days of paid educational leave
• Possibility of unpaid leave
• 10 paid days if your child is absent due to illness

🚀 Further development & learning

• €750 annual training budget per employee
• Additional team training budget & internal workshops
• Mentoring, career coaching & Zenjob University

🏠 Work that fits your life

• Hybrid working model: up to 2 days/week remote (1 day in the first 6 months for the best possible onboarding)
• Flexible working hours
• Modern, light-flooded office in Prenzlauer Berg
• Dog-friendly work environment

💪 Health & Wellbeing

• €30 monthly allowance for Urban Sports Club
• 25% discount on FitX memberships
• Own small meditation room in the office

🥗 Meals & office life

• Monthly Monday Lunch, free drinks, fruit & vegetable basket
• Up to €115.05/month tax-free meal allowance via Circula
• Snacks & Drinks after our All Hands Meetings

🚲 Sustainable mobility

• €40 monthly credit with NAVIT (public transport, bike sharing and much more)

💼 Finance & Provision

• Company pension provision via Finsurancy at attractive group conditions
• Transfer service for existing company pension contracts

🎉 Culture & team spirit

• Quarterly team events, summer & winter parties
• Budget for birthdays & company anniversaries
• Our values are lived: Humble, Helpful, Hungry & Honest
• Apply and send us your documents. We look forward to seeing you!
• We invite you to visit our careers page https://career.zenjob.com/en/, follow our LinkedIn page https://www.linkedin.com/company/zenjob/ and connect with us on Instagram https://instagram.com/insidezenjob?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr.
• We are proud to be an equal opportunity employer. We are committed to evaluating each qualified individual based on their abilities, regardless of age, gender identity, ethnicity, sexual orientation, disability status or religion. It is not necessary to add your photo and age to the application.

About the Company

Zenjob is an AI-powered platform for flexible staffing solutions that has been efficiently connecting companies and temporary workers since 2015. Companies use our platform to book employees who are ready to work at short notice in real time, while students use our app to find part-time jobs that can be optimally combined with their studies. Over 40,000 students and 1,000 partner companies from logistics, retail and gastronomy in all major German cities share our belief that good work does not happen by chance. Good work starts here.

As a Social Media Manager (f/m/d) you are responsible for our organic social channels and our influencer marketing end-to-end. You translate our brand strategy into platform-native formats that actually reach Gen Z and build Zenjob as the reliable address for students looking for a part-time job. For many talents, social is the first contact with Zenjob; you shape this moment and permanently bind the talent to the brand. At the same time, you make Zenjob visible on the B2B site and provide the growth team with the creatives and insights that also work on a paid basis.