GoHighLevel Marketing Operations Specialist

Role Summary

• GoHighLevel Marketing Operations Specialist – GHL, Social Media & Executive Support | Remote
• Position Type: Full-Time, Remote
• Working Hours: U.S. Pacific Time (PST Required)

At Pavago , one of our clients is hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM automation, social media, and day-to-day business operations.

This is a hands-on execution role , not a strategy-only marketing position.

You’ll work across GoHighLevel (GHL), marketing automation, email campaigns, social media, content coordination, executive support, lead generation, and program administration .

Working closely with entrepreneurial leadership, you’ll ensure campaigns, CRM workflows, communication, content, and operational priorities are executed accurately and on time.

If you know your way around GoHighLevel, enjoy wearing multiple hats, and thrive in fast-moving environments, this role is a strong fit.

Create and manage

• Marketing automations
• Email campaigns
• Nurture sequences
• Lead follow-up workflows
• Participant communication workflows
• Maintain accurate contact and pipeline records
• Monitor workflows to ensure automations execute correctly
• Keep CRM data clean, organized, and up to date
• Troubleshoot workflow issues when needed
• Ensure no lead, client, or participant follow-up is missed
• Social Media & Marketing Execution

Maintain

• Task trackers
• Documentation
• Shared files
• Operational workflows
• Organize communication and prioritize urgent requests
• Follow up on outstanding tasks and deadlines
• Identify workflow gaps and recommend improvements
• Help ensure leadership priorities continue moving forward
• Content Creation & Coordination
• Create and edit short-form marketing content using tools such as:
• Canva
• Veed
• Opus Clips
• Similar content tools

Format and organize

• Guides
• Workbooks
• Scripts
• Cheat sheets
• Digital resources
• Repurpose existing content across different marketing channels
• Maintain consistent branding and presentation across materials
• Community & Program Support
• Support participant and member onboarding
• Coordinate ongoing participant communication
• Maintain digital program materials and resources
• Track member progress and updates
• Troubleshoot minor account or platform issues
• Keep program information organized and accessible
• Help deliver a smooth and responsive participant experience
• Lead Generation & Research
• Research Ideal Client Profiles (ICPs)
• Build prospect lists and outreach databases
• Support lead-generation and outreach campaigns
• Organize prospect information for follow-up
• Compile research, reports, and findings for leadership

Experience building or managing

• CRM workflows
• Marketing automations
• Email campaigns
• Follow-up sequences
• Experience supporting founders, coaches, startups, or entrepreneurial businesses

Strong proficiency with

• Google Workspace
• Google Sheets
• Google Calendar
• Google Drive

Experience working with

• Coaching businesses
• Agencies
• Creator-led businesses
• Membership communities

Familiarity with

• Landing pages
• Marketing funnels
• Paid advertising
• Email marketing
• Lead nurturing

Experience using

• Slack
• Notion
• Airtable
• ClickUp
• HubSpot
• Tools & Platforms

GoHighLevel (GHL) | Google Workspace | Google Sheets | Google Calendar | Google Drive | LinkedIn | Facebook | Instagram | Canva | Veed | Opus Clips | Slack | Notion | Airtable | ClickUp | HubSpot

What Makes You a Strong Fit

Potential growth into

• Marketing Operations Manager
• CRM & Automation Manager
• Operations Manager
• Growth Operations

Responsibilities

GoHighLevel CRM & Marketing Automation

Build, manage, and maintain workflows inside GoHighLevel (GHL)

Create, schedule, and publish content across

• LinkedIn
• Facebook
• Instagram
• Online communities
• Manage comments, direct messages, community engagement, and social interactions
• Support marketing campaigns, launches, and promotions
• Track engagement and maintain performance reports
• Ensure consistent brand messaging across channels
• Email Marketing & Lead Nurturing
• Build and manage email campaigns within GoHighLevel
• Maintain nurture and follow-up sequences
• Coordinate participant and prospect communications
• Monitor campaign workflows and identify issues
• Support lead nurturing from initial engagement through follow-up
• Keep messaging and communication schedules organized
• Executive & Operations Support
• Manage scheduling and calendar coordination
• Support leadership with day-to-day administrative and operational execution

You’ll likely thrive in this role if you

• Are highly organized and execution-focused
• Have practical, hands-on experience with GoHighLevel and CRM workflows
• Proactively follow up instead of waiting for reminders
• Are comfortable switching between marketing, operations, content, and administrative priorities
• Communicate clearly and professionally
• Naturally create structure in fast-moving environments
• Pay close attention to details
• Take ownership of assignments through completion
• What a Typical Day Looks Like
• You might start by reviewing GoHighLevel workflows, CRM pipelines, email campaigns, and outstanding follow-ups .
• Throughout the day, you’ll schedule social content, respond to DMs and participant questions, update CRM records, edit short-form content, coordinate calendars, organize program materials, and support leadership with operational priorities.
• You may also research prospects, build outreach lists, troubleshoot workflows, and ensure upcoming campaigns and communications are ready to launch.
• In short: you keep marketing systems, CRM workflows, content, communication, and day-to-day operations organized and moving forward.
• Key Metrics for Success
• Consistent and timely social media publishing
• Accurate and organized GoHighLevel CRM data
• Reliable execution of automations and email workflows
• Zero missed lead or participant follow-ups
• Responsive community and social engagement
• Well-maintained program materials and digital assets
• Timely completion of executive and operational priorities
• Strong overall execution reliability
• Why This Role Stands Out
• Work directly with entrepreneurial leadership
• Hands-on ownership across marketing and operations
• Deep exposure to GoHighLevel and marketing automation
• Variety across CRM, email marketing, social media, content, executive support, and community operations
• Opportunity to improve and build scalable workflows
• Fully remote environment

Requirements

Experience in one or more of the following

• Marketing Operations
• Marketing Coordination
• Executive Assistance
• Virtual Assistance
• Operations Support
• Hands-on experience with GoHighLevel (GHL)

Experience using social media platforms including

• LinkedIn
• Facebook
• Instagram
• Familiarity with Canva, Veed, Opus Clips , or similar content-editing tools
• Strong written English communication skills
• Excellent organization and multitasking abilities
• Strong attention to detail
• Ability to work independently with minimal supervision
• Availability during U.S. Pacific Time (PST) business hours

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Initial Application
• Spark Hire One-Way Video Interview
• Initial Screening with Pavago
• Marketing & Systems-Focused Interview
• Practical Task – Content or GoHighLevel Workflow Exercise
• Final Interview
• Internal Review & Approval
• Offer & Onboarding
• Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire .

After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.

Completion of the Spark Hire video is required to be considered for the next stage . Please check your inbox as well as your spam or junk folder for the invitation.

Apply Now

If you have hands-on GoHighLevel experience , enjoy marketing execution, and are highly organized across CRM, email marketing, social media, content, communication, and operational workflows, we’d love to hear from you.

Apply today and help keep a fast-growing business’s marketing systems and operations running smoothly.

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