Digital Marketing Manager

Role Summary

• Content Marketing Manager – Remote
• Content Marketing | SEO | Brand Growth | Fintech | Organic Marketing
• Position Type: Full-Time, Remote
• Location: Pakistan
• Working Hours: U.S. Business Hours

At Pavago , we’re hiring on behalf of one of our clients for a Content Marketing Manager to lead the company’s content strategy, strengthen brand authority, and drive organic growth for a fast-growing fintech business.

This is not a traditional social media role. You’ll own the end-to-end content marketing function—developing content that educates, builds trust, grows audiences, and generates inbound opportunities across multiple digital channels.

Working closely with leadership, you’ll position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services through strategic storytelling, SEO, thought leadership, newsletters, webinars, podcasts, and digital PR.

If you’re equally passionate about strategy and execution, enjoy building brands through content, and thrive in fast-paced startup environments, this role is a strong fit.

Build brand authority through

• Thought leadership
• Educational content
• Storytelling

Maintain a rolling 30-day content calendar.

Identify content opportunities around

• Fintech
• Cross-border payments
• Diaspora communities
• Industry trends

Continuously optimize strategy based on audience engagement, SEO performance, and analytics.

Content Creation & Organic Marketing

Create high-quality

• Long-form articles
• LinkedIn content
• Newsletters
• Case studies
• Founder thought leadership

Produce AI-assisted short-form video content using modern creative tools.

Monitor performance using

Google Analytics (GA4)

Google Search Console

Refresh and optimize evergreen content for long-term growth.

Podcast, Webinar & Community Growth

Launch and manage podcast and webinar initiatives.

Build relationships with

• Industry publications
• Partners
• Influencers

Coordinate guest appearances and collaboration opportunities.

Support founder branding and thought leadership initiatives.

Increase visibility across fintech and startup ecosystems.

Analytics & Performance Reporting

Monitor and report on

• Organic growth
• SEO performance
• Engagement metrics
• Audience growth
• Campaign performance

Analyze audience behavior and content effectiveness.

Present actionable recommendations to leadership.

Continuously optimize content based on performance data.

3–5 years of experience in

• Content Marketing
• Brand Marketing
• Digital Marketing

Strong portfolio demonstrating content-driven growth.

Experience managing organic social media strategies.

Strong copywriting and storytelling skills.

Hands-on experience using AI-powered content and video tools.

Proficiency with

Google Analytics (GA4)

Google Search Console

Strong understanding of

• SEO fundamentals
• Keyword research
• On-page optimization

Excellent written English communication skills.

Experience within

• Fintech
• SaaS
• Cross-border payments
• Financial services

Experience launching

• Podcasts
• Webinars
• Founder-led media initiatives

Newsletter growth experience.

Digital PR or media outreach experience.

Understanding of diaspora-focused audiences.

Community-led marketing experience.

What Makes You a Strong Fit

Exceptional storyteller with strong copywriting skills.

Strategic thinker who understands content’s impact on business growth.

Highly creative and execution-focused.

Data-driven and analytical.

Organized with excellent project management skills.

Comfortable working independently.

Curious, proactive, and continuously learning.

Passionate about fintech, community building, and brand development.

What a Typical Day Looks Like

Plan and manage the content calendar.

Write LinkedIn posts, newsletters, blogs, and thought leadership content.

Produce AI-assisted multimedia content.

Monitor SEO rankings and engagement metrics.

Coordinate podcast or webinar production.

Collaborate with leadership on messaging and campaigns.

Analyze performance data and refine strategy.

Explore new content opportunities and growth initiatives.

In short: You own the company’s content engine—turning storytelling, SEO, and audience engagement into measurable brand authority, organic growth, and inbound business opportunities.

• Key Metrics for Success (KPIs)
• Organic audience growth across social channels
• Engagement rate and content performance
• SEO rankings and organic website traffic
• Consistent execution of the content calendar
• Newsletter growth and engagement
• Webinar and podcast participation
• Media mentions and brand visibility
• Content contribution to inbound leads and brand awareness

Career growth opportunities into

• Senior Content Marketing Manager
• Head of Content
• Brand Marketing Lead
• Director of Marketing
• Head of Growth

Responsibilities

Content Strategy & Brand Growth

Develop and execute a comprehensive content marketing strategy aligned with business objectives.

Coordinate

• Guest outreach
• Speaker opportunities
• Event promotion
• Build engagement within fintech and diaspora communities.
• Support audience nurturing and long-term community growth.
• Drive participation across owned media channels.
• Digital PR & Brand Amplification
• Execute digital PR campaigns and media outreach.

Requirements

Must-Have Qualifications

Optimize website and content for

• On-page SEO
• Search visibility
• Organic traffic

Improve search rankings through content-led SEO initiatives.

About the Company

Manage and grow the company’s presence across

• LinkedIn
• X (Twitter)
• Instagram
• YouTube
• Diaspora-focused communities

Ensure consistent messaging, tone, and brand voice across every channel.

SEO & Organic Growth

Conduct keyword research and content planning.

Own the entire content marketing function.

Work directly with company leadership.

Opportunity to shape the brand of a fast-growing fintech business.

Blend creativity, strategy, SEO, and AI-driven marketing.

High-autonomy, remote-first work environment.

Additional Information

• Application Review
• Spark Hire Intro Video (3–5 minutes)
• Video Interview with Pavago Recruiter
• Portfolio Review & Content Strategy Assessment
• Client Interview
• Offer & Background Verification
• What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video . This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re passionate about creating content that builds trust, drives organic growth, and positions brands as industry leaders, we’d love to hear from you. Apply today and help shape the voice and growth of an innovative fintech company through impactful, data-driven content marketing.