Product Marketing & GTM Lead

Role Summary

• Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote
• Position Type: Full-Time, Remote
• Working Hours: U.S. Client Business Hours

At Pavago , one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products .

This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth .

• As the first GTM hire , you’ll have significant ownership across:
• Product positioning & messaging
• SaaS product launches
• Beta user acquisition
• Demand generation
• Growth experimentation
• Customer onboarding
• Outbound outreach
• Launch campaigns
• GTM systems & playbooks

This is not a strategy-only role . You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.

You’ll lead the launch of Product A first , then use the insights, systems, and proven processes from that launch to accelerate Product B .

Define

• Target audiences
• Ideal Customer Profiles (ICPs)
• Positioning
• Messaging
• Acquisition channels
• Onboarding journeys
• Take products from pre-launch through launch and post-launch optimization
• Coordinate launch timelines, campaigns, and stakeholders
• Continuously improve GTM strategy using customer feedback and performance data
• Apply lessons from Product A to make Product B’s launch faster and more effective
• Beta User Acquisition & Early Growth

Build the initial user base required to validate and improve the products.

Identify and recruit high-quality beta users

Execute outreach through

• LinkedIn
• Cold email
• Online communities
• Partnerships
• Founder networks
• Build relationships with early adopters
• Collect structured product and market feedback

Develop systems for

• Beta onboarding
• Activation
• Engagement
• Retention
• Identify early advocates and potential growth opportunities
• Positioning, Messaging & Product Marketing

Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care .

Create differentiated product positioning

Develop messaging frameworks around

• Customer pain points
• Use cases
• Value propositions
• Competitive differentiation
• Test messaging with prospective and existing users
• Refine positioning based on market response
• Maintain consistent messaging across marketing and customer-facing channels
• Launch Campaigns & Demand Generation

Build and execute campaigns that generate awareness, users, and early demand.

Create and manage

• Landing pages
• Product launch campaigns
• Waitlists
• Email sequences
• Product announcements
• Onboarding flows
• Demand generation campaigns

Personally write and optimize

• Landing page copy
• Email copy
• Outreach messaging
• Product messaging
• User onboarding communications

Test acquisition channels and double down on what produces meaningful traction.

Growth Experimentation & Optimization

Develop rapid growth experiments across acquisition and activation

Test

• Messaging
• Channels
• Offers
• Landing pages
• Onboarding experiences
• Outreach strategies
• Analyze customer behavior and campaign performance
• Identify bottlenecks across the user journey
• Turn findings into actionable growth experiments
• Prioritize speed of learning and iteration
• GTM Systems, Processes & Documentation

Turn successful experiments into repeatable systems.

Document

• Launch strategies
• Messaging tests
• Acquisition learnings
• Customer feedback
• Campaign performance
• Growth experiments
• Build reusable GTM playbooks
• Develop scalable launch and growth processes
• Improve execution efficiency with each product launch
• What Makes You a Strong Fit

You

• Thrive in zero-to-one startup environments
• Can operate effectively with ambiguity and limited structure
• Think strategically but are equally comfortable executing the work yourself
• Have personally helped take a SaaS product to market
• Understand how positioning, acquisition, onboarding, and retention connect
• Can write compelling marketing and product copy
• Are comfortable talking directly with prospective users
• Move quickly, test ideas, learn from data, and iterate
• Are naturally proactive, resourceful, and ownership-driven
• Prefer building systems rather than waiting for established processes
• Required Experience & Skills

Strong hands-on execution across

• SaaS product launches
• Growth campaigns
• Product positioning
• Copywriting
• Outbound outreach
• Demand generation
• Beta user acquisition
• Customer onboarding

You should also have

• Experience building scalable GTM playbooks and launch systems
• Strong project management and prioritization skills
• Ability to manage multiple workstreams simultaneously
• Excellent written and verbal English communication
• Strong analytical and experimentation mindset

Experience with

• Lifecycle marketing
• Community-led growth
• SaaS growth loops
• User onboarding

Familiarity with

• HubSpot
• Apollo
• Webflow
• Notion
• Google Analytics 4 (GA4)
• Mixpanel
• What a Typical Day Looks Like

Strong career progression into

• Head of Growth
• GTM Director
• VP of Marketing
• Startup Growth Leadership

Responsibilities

• SaaS Go-to-Market Strategy & Product Launch
• Own the end-to-end GTM strategy for multiple SaaS products.
• Develop comprehensive product launch plans

Requirements

• 4–8 years of experience across one or more of:
• Go-to-Market Strategy
• Product Marketing
• Growth Marketing
• Demand Generation
• Product Launches
• Proven experience launching at least one B2B SaaS product from concept to market
• Experience working in an early-stage startup environment
• Experience as an early team member ( employee #1–5 preferred )

Nice to Have

• Experience with venture-backed or high-growth startups
• Product-Led Growth (PLG) experience
• Experience working directly with founders or executive teams

You might

• Refine the GTM strategy for an upcoming product launch
• Recruit and speak with prospective beta users
• Conduct LinkedIn and email outreach
• Write landing page and launch copy
• Build onboarding and lifecycle emails
• Review beta user feedback
• Analyze acquisition and conversion performance
• Test a new positioning or messaging angle
• Optimize a landing page or onboarding flow
• Coordinate upcoming launch milestones
• Document campaign learnings and update the GTM playbook

In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth .

• Key Metrics for Success
• Beta users acquired
• Beta user activation and engagement
• Product launch execution against timelines
• User onboarding conversion
• Landing page conversion rates
• Campaign conversion performance
• Qualified demand generated
• Acquisition channel efficiency
• Speed of experimentation and iteration
• Early user retention
• Quality and scalability of GTM processes
• Why This Role Stands Out
• Become the first GTM hire
• Own GTM strategy and execution from day one
• Launch two SaaS products from the ground up
• Work directly with startup leadership
• Significant autonomy and decision-making ownership
• Build the company’s GTM infrastructure rather than inherit it
• Direct impact on product adoption and company growth
• Opportunity to build repeatable launch systems that scale

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Initial Phone Screen
• Spark Hire Intro Video
• Video Interview with Pavago Recruiter
• Client Interview with Marketing Leadership
• Offer & Background Verification
• Apply Now

If you’ve launched B2B SaaS products from the ground up , know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.

This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.

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