Job Overview
Job description
- Location:
- Germany
- Work arrangement:
- On-site
Role Summary
Influencer marketing is our most important channel. Let's treat him like that too.
At ESN, influencer marketing accounts for almost 50% of our D2C revenue. This is not an awareness channel among many, but a conversion-focused sales engine. What really drives our D2C numbers.
Now we're scaling: more markets, more categories, more complexity. And we need someone to ensure that our influencer marketing team can become even stronger.
Your mission with us
Our community and our creators have made ESN what it is today. On real relationships, on trust, on content that really moves. What we're adding now: Insights and analytics that advance our creators and help us manage even more proactively.
You translate D2C strategy into concrete creator goals, by market and category. So concrete that the influencer marketing team can work with it directly.
You delve deep into performance: which creators are growing, which markets are performing below potential, which categories are underused. You know it, and you know what follows from it.
You keep the strategic rhythm going: reviews with the influencer marketing team, sessions with top creators, coordination with international markets. Each of these moments becomes decisions, not status updates.
You see risks early on: dependence on individual creators, category mix that is not right, markets that are drifting. You flag, you act.
You will help build our creator platform: tools, frameworks, reporting that bring our team and our creators to state of the art.
Your experience & skills
You have 4-6 years of professional experience in marketing, strategy, consulting or D2C, ideally related to consumer goods, e-commerce or creator marketing.
You think analytically and commercially. Excel is your tool. You build analyses, not just reports.
You translate complex data into simple recommendations and stand behind them, including in discussions with senior stakeholders.
Social media savvy and in tune with the times. You spend a lot of time on Instagram and TikTok, you live creator logic every day.
You enjoy working in the engine room, building structures, cadences and frameworks. Not just a strategist, but someone who makes things happen.
You are strong in relationships. You can challenge without causing offense. A central voice to the influencer marketing team.
Speak German and English fluently.
About the Company
Over 1,200 people work at The Quality Group with a common mission: to rethink nutrition - healthier, smarter and with real added value for the community.
We believe in team spirit, personal responsibility and the courage to push boundaries. Every contribution counts, regardless of location or area.
- Depending on where you join us, different benefits await you, including:
- Attractive employee discounts on ESN & More products
- Flexible working hours & home office options
- Subsidies for mobility & fitness (e.g. Wellpass, Deutschlandticket)
- Company pension scheme
- Workation options and more
During the application process, you will find out what specific advantages await you at your location and what it means to be part of TQG: A company that is shaping the future of nutrition with passion, quality and courage.
The Quality Group (TQG) is an innovative provider of sports nutrition products and has been combining the successful brands ESN and More Nutrition since 2021.
ESN has been the German market leader for sports nutrition since 2004 and offers products such as protein powder, bars and supplements that are aimed at ambitious fitness goals. More Nutrition, founded in 2017, stands for healthy, low-sugar nutritional products and offers solutions for conscious nutrition and weight management - without sacrifice.
TQG's vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance and joy of life. With an agile corporate culture and exciting career opportunities, TQG is a strong partner not only for customers, but also for employees.
This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to receiving your application! Regardless of gender, age, origin or identity – what matters to us is who you are and what you bring to the table. Become part of our team and grow with us.
- Role:
- Creator Growth & Insights Manager (gn)
- Job Type:
- Full Time