Chief Marketing Officer (m/w/d)

Role Summary

Have you scaled paid ads profitably across all major networks and led your team to results that ultimately add up to cold traffic? At the same time, do you build brands that bind people to them instead of campaigns that only perform for a short time? Are you bored with marketing that gets bogged down in voting rounds and committees? Then read on.

We at BodyFokus are the longevity life companion for humans and dogs. Through our brands BodyFokus, BeautyFokus and PetFokus, we help more than 250,000 people and their dogs in the DACH region to actively take their health into their own hands. We are fast, results-oriented, get to the point and have little use for bureaucracy. We implement good ideas instead of talking them down - in the end, it's the result that counts, not the prescribed path to get there.

As CMO, you are responsible for all marketing across all three brands and lead a strong team that you will take forward - from the first ad to loyal regular customers. We currently see the greatest potential in the expansion of Meta and in long-term customer relationships including brand building. You get real freedom of choice and a business that has been scaling profitably for years - and you stand up for the numbers.

For us, everything is AI and agent-supported. You let AI work consistently for you - the responsibility for the result remains with you. AI is your leverage, not your excuse.

Responsibilities

You are responsible for the entire customer life cycle - from the first ad to the loyal regular customer - and drive it forward with your team. You control, prioritize and decide - you manage the implementation together. Your areas of responsibility:

• Expand paid ads: Scale Meta, Google, Native and Amazon across brands, develop new audiences - controlled by CAC, CM and CLV, not by reach.
• Build brands: Sharpen BodyFokus, BeautyFokus and PetFokus and make them better known so that trust and recognition contribute to the performance.
• Responsible for creative strategy: hooks, angles and advertorial concepts that sell on cold traffic.
• Responsible for Offer & Pricing: Designing offers, bundles and price points that raise CR and CM.
• Develop existing customers: turn first-time buyers into loyal repeat buyers with CRM, automated lifecycle routes and subscription models - measured by repeat purchase rate and CLV.
• Sharpen tracking & attribution: Set up measurement, attribution and reporting cleanly so that every budget decision is based on reliable figures.
• Lead by the numbers: Cohorts, CAC, ROAS, CM, CLV - you make budget and scaling decisions based on these, thinking acquisition and inventory together and correcting when the data says otherwise.
• Lead and strengthen teams: from performance to CRM - clearly prioritize and give real decisions to the right people.
• Set up the growth goals for each brand with the management and the leads from the departments - direct line, short distances.

Requirements

What matters to us

• Google Ads and Meta are a prerequisite: You have scaled both channels profitably to a relevant extent and can name your numbers (CAC, ROAS, CLV, CM). Experience with native ads is a plus.
• Direct response craftsmanship: You know how an advertorial sells in cold traffic and how a hook fails - from your own practice, not from platform guidelines.
• Brand building: You have made brands better known and stronger beyond paid ads - and know how brand and performance work together.
• Holistic and number-driven: You manage customer acquisition, brand and existing customers as a whole, make decisions based on the numbers, calculate your why and change your mind if the data speaks against it.
• Leadership experience: You have built, led, strengthened teams and truly delegated responsibility.
• AI-first in everyday work.
• Fluent German, fluent English.
• Important: We put performance first and our acquisition funnels are sales pitches, not a brand showcase. Brand building is part of it - but on the basis of numbers. If your home is classic brand/agency marketing without hard performance responsibilities, this isn't the right role for you.
• You don't cover all the points, but you have demonstrably strong results in online marketing? Apply anyway and convince us. Nobody was born a CMO.

Benefits

• Full responsibility from day one: own eight-figure budget and team, direct line to management, short decision-making processes.
• A business that works: profitable scaling, three brands, hundreds of thousands of customers - your leverage works immediately and measurably.
• Freedom of design instead of committees: You find your way and are measured by the result, not the process.
• Attractive remuneration with a performance-related component.
• Home office & office days in a mix - that's why we prefer applicants from the Cologne area.
• A team that gives energy instead of taking it away.
• Our process includes a few thoughtful questions and a compact assignment - we want to see how you think and prioritize, not just what's on your resume. We look forward to seeing you!
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