0825 - 288SAU | B2C Lifecycle Marketing Manager

Role Summary

• B2C Lifecycle Marketing Manager, CRM
• Location: Colombia / Argentina / Brazil / Mexico (Remote – Full-Time)
• Department: Sales & Marketing – CRM & Lifecycle

A fast-growing U.S.-based restaurant technology company is seeking a Lifecycle Marketing Manager to lead CRM-driven campaigns that boost customer retention, reorder rates, and long-term value. This role is ideal for a hands-on marketer who thrives at the intersection of data, creativity, and automation—starting with email and expanding into SMS and push notifications.

You’ll support both Marketplace and Direct business units by designing and executing personalized lifecycle journeys, managing segmentation and triggered flows, and optimizing performance across channels. If you’re passionate about turning customer data into meaningful engagement, this is your chance to help scale a proven growth engine.

Responsibilities

• Audience Segmentation & Targeting
• Translate behavioral, transactional, and market-level data into dynamic audience lists
• Build event-triggered segments using tools like Segment, Databricks, or SendGrid Automations
• Campaign Planning & Execution
• Lead end-to-end campaign development—from strategy and copywriting to testing and deployment
• Manage manual sends and automated workflows within the ESP
• Lifecycle Journey Design
• Create triggered flows for onboarding, winbacks, inactivity, seasonal events, and new launches
• Design experiences that drive repeat behavior and deepen customer relationships
• Experimentation & Optimization
• Test subject lines, content, timing, and formats to improve performance
• Launch scalable playbooks based on campaign insights
• Reporting & Insights
• Monitor key metrics (open rate, CTR, conversion, revenue per send)
• Build dashboards and share learnings to guide future strategy

Requirements

• Must-Have Qualifications
• 2–4 years of hands-on lifecycle or email marketing experience
• Daily-use proficiency with ESPs like SendGrid (preferred) , Klaviyo, Iterable, or Braze
• Strong grasp of segmentation, A/B testing, and performance reporting
• Ability to write compelling email copy and interpret funnel metrics
• Comfortable building audience lists from behavioral and transactional data
• Nice-to-Have Skills
• Basic HTML and light SQL/data query capabilities
• Experience in foodtech, e-commerce, or marketplace environments
• Self-starter mindset with potential to own strategy over time
• What’s Offered
• Full-time remote opportunity with a U.S.-based tech company
• High-impact role with ownership across CRM and lifecycle marketing
• Flexible work environment and autonomy to grow within the role
• Competitive compensation paid in USD via preferred platforms

Ready to help reshape how local businesses connect with their customers? Apply now and be part of a team building industry-changing solutions!

Location

Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, Venezuela

About the Company

About Our Client

We are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference.

By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.

Drive both external brand visibility and internal engagement, making a meaningful impact on the organization.

Work closely with leadership and passionate teams across the company.

Enjoy opportunities for professional growth and creative expression.