Werkstudent Marketing - Graphic Design (m/w/d)

Role Summary

about us

We are a Munich-based scale-up that is revolutionizing the German continuing education landscape in the areas of AI and tech.

Two brands are growing in parallel under our roof: Franklin Institute (B2C training for private individuals, often via educational vouchers) and Franklin & Partners (B2B training and transformation programs for companies).

We think AI-native, process-loving and entrepreneurial - for us, education is coaching and empowerment, not a slide lecture. We're growing to ~75 people by the end of 2026 and are looking for someone who will help build our social media presence with real energy - not manage it, but shape it.

• your role & tasks
• Performance Creatives & Graphic Design
• Creation of static ads for Facebook and Instagram (Meta Ads)
• Development of visual concepts for performance marketing campaigns
• Designing graphics, illustrations and creatives that attract attention and drive conversions
• Creation and editing of images – both with classic design tools and with the help of AI
• Development of new creative approaches and testing of various visuals for paid ads
• AI-powered content creation
• Using modern AI tools to create images, illustrations and marketing materials
• Combining classic design and generative AI to efficiently produce high-quality creatives
• Researching new design and creative trends in the area of performance marketing
• Collaboration with the marketing team
• Close collaboration with performance marketing and content marketing
• Implementation of briefings and introduction of your own ideas
• Continuous optimization of existing creatives based on performance data and feedback
• your profile

Requirements

• You have a good feel for modern design and visual communication.
• You are interested in performance marketing and want to understand why certain ads work.
• You have initial experience in graphic design – privately, during your studies or professionally.
• You work creatively, structured and independently.
• You enjoy trying out new AI tools and integrating them into your work.
• You can work 15-20 hours per week alongside your studies.

Nice to haves

• Experience with Canva, Adobe Creative Cloud, Figma or similar design tools
• First points of contact with generative AI for images or graphics (e.g. Midjourney, ChatGPT, Adobe Firefly or similar tools)
• Interested in performance marketing, meta ads or conversion optimization
• A portfolio with your own design projects or social media creatives
• what defines us?
• We are a performance-oriented team with ambitious goals and honest communication. We believe in personal responsibility instead of micromanagement, in speed instead of perfection and in people who want to take responsibility.

With us you work completely remotely and have a lot of creative freedom. Your designs don't end up in a drawer, but are used in real advertising campaigns every day and reach thousands of people. You receive direct feedback based on real campaign results and thus quickly develop your professional skills.

We look forward to your application! :)