Job Overview
Job description
- Location:
- Worldwide
- Work arrangement:
- On-site
Role Summary
Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels.
This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.
Key business KPIs for this role
Keeping CPA within target benchmarks.
ROAS / ROI performance across advertising campaigns.
Scaling advertising budgets to $400,000+/month.
This role is a great fit if you
Want to own the performance direction and its financial results.
Think in terms of ROI and revenue impact.
Work autonomously and make data-driven decisions.
Know how to scale winning funnels and campaigns.
Have hands-on experience specifically with Google Ads.
Want to grow toward a Lead / Head of UA role.
Impact Areas
Launching, managing, and scaling advertising campaigns in Google Ads.
Managing budgets starting from $300,000 and distributing them effectively.
Achieving and maintaining target CPA / ROAS / ROI metrics.
Optimizing web funnels with a focus on improving conversion rates.
Analyzing campaign performance and making data-driven decisions.
Identifying growth opportunities and scaling profitable setups.
Collaborating with the marketing team to improve creatives.
Tools
Google Ads
Amplitude / Tableau.
Responsibilities
- 2+ year of experience in User Acquisition / Performance Marketing.
- Strong hands-on experience with Google Ads , including: Google Search, Demand Gen campaigns, Google Display Network (GDN).
- Practical experience managing advertising budgets starting from $300,000/month.
- Experience working with web funnels.
- Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.
- A data-driven approach to campaign optimization and scaling.
- Intermediate+ level of English.
Requirements
Nice to have
- Experience in Health & Fitness or B2C products.
- Experience scaling campaigns across global markets.
Additional Information
Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀
- Role:
- User Acquisition Manager
- Job Type:
- Full Time
Company profile
Fit4Me
fit4me.ioFit4Me is a fitness platform that offers personalized workout plans and nutrition guidance, starting with a free quiz that tailors a plan to each user's goals. Members get a studio-style experience at home with thousands of classes covering body, mind and spirit, suitable for complete beginners as well as people who want to step up their routine. Fit4Me aims to make healthy living accessible and enjoyable for a global community.
