Motion Designer (Performance Creatives)

Role Summary

Fit4Me is looking for a Motion Designer (Performance Creatives) who knows how to sell through video and enjoys performance creatives.

You will be responsible for video and photo creatives for paid channels (Meta, Google, TikTok): from the idea and production to the testing and scaling of solutions that directly affect the effectiveness of campaigns. A big part of production is the daily generation of videos and photos with AI, so you'll be on the cutting edge of the latest AI creative possibilities.

Impact zones

Creation of performance video creatives for Meta, Google and TikTok with a focus on hook (first 1-3 seconds), attention retention and conversion to install / purchase.

Daily generation of video and photo assets using AI (Veo 3, Seedance, Kling, Runway, Flux, ElevenLabs) — from idea to finished creative.

Installation, assembly and finishing of videos for various formats and placements.

Development and scaling of formats that really sell in the Health & Fitness niche: UGC, problem–solution, before/after, social proof, testimonial, offer-driven videos.

Testing of creative hypotheses: messages, pacing, visual triggers, CTA, framing of offers — with further scaling of win-solutions.

Analysis of competitors' performance creatives and adaptation of the most effective approaches for Fit4Me products.

Close cooperation with Creative Producer and marketing team.

In order for you to better understand what creatives you will be working with, we have prepared examples of performance videos that our team already uses. This is the level of output and style you will be involved with.

It will be a plus

Experience working with UGC formats and adapting creatives for different markets.

Basic understanding of performance marketing and A/B testing logic.

Experience quickly adapting creatives based on team feedback or test results.

You should definitely come to us if

You are interested in creating videos and photos for product and marketing with a focus on engagement and conversion.

You want to see how your creatives affect real metrics: install and purchase.

You are comfortable working in conjunction with the Creative Producer and marketing team, where ideas are tested and solutions are scaled.

You thrive on an environment with constant experimentation, rapid iterations, and A/B testing.

You want to grow in the direction of senior motion designer / performance creative and become a creative partner for marketing.

Your path: interview with the Recruiter → test task → interview with the Creative Producer and the Designer Team Leader → HRD → Job Offer 🚀

When sending feedback, be sure to attach a portfolio - without it, we will not be able to proceed to the consideration of the candidacy.

Requirements

We expect you to have

• 2+ years of experience in creating motion and video creatives for digital / paid channels.
• Practical experience in creating videos for performance campaigns (Meta, Google, TikTok).
• Confident command of After Effects and graphic editors (Photoshop, Illustrator, Figma).
• Active experience with AI tools for video and photo generation (Veo 3, Seedance, Kling, Runway, Flux, ElevenLabs or similar) and willingness to quickly learn new ones.
• A developed visual sense: composition, rhythm, colors, work with attention in the first seconds.
• English at B1+ level to work with refs, tools and internal communication.

Soft skills that are critical for us

• Autonomy — you lead tasks from the brief to the result without micromanagement.
• Initiative - you propose ideas, formats and tests yourself, and do not wait for a proposal for every little thing.
• Quick independent problem solving — in the conditions of tight deadlines of the performance cycle, you find the solution yourself, instead of getting stuck and waiting.