Sr. Performance Marketing Specialist

Role Summary

At Boomit we work with global fintech brands, apps and digital businesses in LATAM and beyond. Our Paid Media team designs and executes acquisition and retention strategies that impact real business metrics, combining performance expertise with AI and automation.

We are looking for a Mr. Performance Marketing Specialist who takes real ownership of their accounts: someone who thinks about strategy, executes with precision and uses data to make decisions, not just to report.

What are you going to do

Design and execute end-to-end acquisition strategies on Google Ads, Meta, TikTok Ads, X and programmatic platforms for international clients.

Manage and optimize campaigns focusing on business metrics: CAC, ROAS, LTV, retention, not just clicks or impressions.

Provide insights to the creative team, with clear hypotheses based on previous data and results.

Analyze cross-platform performance, identify scaling opportunities and translate insights into concrete actions.

Incorporate AI tools into workflows: creative production, reporting automation, data analysis and campaign management.

Requirements

• 4+ years of experience in performance marketing, with autonomous campaign management in Google Ads, Meta and at least one additional platform (TikTok, X, programmatic).
• Experience managing significant investment budgets and making strategic decisions without constant supervision.
• Mastery of attribution models and cross-platform analysis: knowing how to read data and translate it into decisions.
• Proactive and results-oriented profile, comfortable working in agile environments.
• Advanced English (daily work with clients and materials).

A real plus

• Experience in mobile acquisition campaigns and working with MMPs (AppsFlyer, Adjust or Singular).
• Active use of AI tools applied to marketing (creative production, automation, analysis).
• Current Google Ads, Meta Blueprint or Google Analytics certifications.
• Previous agency experience working with fintech or app clients.

Why Boomit

• Real impact: You will work with brands that operate in multiple markets and see how your decisions move the business.
• High-level team: Surrounded by specialists in performance, BI and creativity who will challenge you and with whom you will grow.
• AI and automation as culture. We actively use AI tools and expect the team to explore, propose and adopt them.
• Autonomy. Judgment, ownership and the desire to take accounts to the next level are expected.
• 100% remote, with a distributed team and asynchronous work culture when it makes sense.
• Full-time · Monday to Friday, 9 a.m.–6 p.m. (Uruguay time)