Senior/Marketing Manager - South Africa

Role Summary

Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.

Responsibilities

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
• Own retention marketing strategies, and own the lifecycle campaigns
• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
• Help shape the Binance brand in key African Markets
• Report on the effectiveness of campaigns and provide data-driven recommendations

Requirements

• 5+ years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Fluency in English is a must
• Must be able to work independently
• A university degree relating to Marketing is a plus
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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