GTM Growth Lead

Role Summary

About Kohort

Kohort is an ML-powered analytics and forecasting platform for mobile game studios. We help UA teams predict LTV, optimise ad spend, and scale with confidence, replacing gut-feel decisions with real data. We work with some of the world's leading mobile studios and we're growing fast. We’re post-launch, building pipeline, and now focused on building the inbound engine to match our outbound momentum.

Role: GTM Growth Lead

We’re not looking for a VP of Marketing who’ll build a deck and delegate. We’re looking for someone who’s obsessed with building top-of-funnel from scratch, someone who gets their hands dirty, runs experiments, measures everything, and learns fast. This is an individual contributor role to start. You will be the growth function. If you do it well, you’ll hire and lead the team around you.

Responsibilities

Top of funnel, end to end

Experiment design and execution

You design the tests, set up the tracking, run the campaigns, and report on ROI. Not “we tried it and it felt good”, actual data. You know how to instrument a funnel, set up tracking, read conversion rates by source, and kill things that don’t work

• GTM data and tracking
• Content and distribution
• Outbound support and ABM
• You’ll work closely with Head of Sales to build account-based motion: personalised content sequences, trigger-based outreach, conference campaigns
• AI-native GTM

You’re not afraid of AI tools. You’ll use them to move faster, but don't spam outreach with LLM written content, ever! You stay on top of how GTM is evolving and bring ideas to the team.

What success looks like in 90 days

• You’ve mapped our current GTM motion and identified the 3 biggest leverage points for top-of-funnel
• You’ve run at least 2 experiments with full tracking in place and a clear read on what worked
• You own a weekly GTM report, leads by source, content performance, conversion rates etc.
• The content calendar is running like clockwork, case studies, video, LinkedIn, podcasts all shipping on schedule
• You’ve built at least one repeatable inbound channel that didn’t exist when you joined

Requirements

• 2–5 years in growth, demand gen, or B2B marketing , must have mobile gaming experience and deeply understand how UA teams operate
• You’ve built and run top-of-funnel experiments before and can show results; what you tested, what worked, what you killed
• You’re data-driven. You set up tracking before you launch a campaign, not after
• You write well. You can produce a LinkedIn post, a brief for a case study, or a cold outreach sequence without needing a ghost writer
• You know the tools: HubSpot/Pipedrive, LinkedIn Ads, Apollo or equivalent, GA4, and you’re comfortable building reports
• You understand the mobile gaming ecosystem, UA, LTV, ROAS, MMPs aren’t intimidating to you

You’re hungry. You don’t need a team to get things done. You find a way

Benefits

• You’re building something real, a category-leading platform inan incredibly sophisticated and fast-moving industry
• You get to define the growth function from scratch, the playbook is yours to write
• You’ll work directly with the CEO and head of sales
• We’re at a pivotal moment: post-launch, post-raise, building momentum, your work will compound
• When the time is right, you hire your team and own GTM
• Remote-friendly (UK/ZA) with a team that moves fast and trusts you to own your work