Senior Growth & Performance Analyst

Role Summary

We are a 100% digital company, with locally developed technology and a leader in the online buying and selling market. We have become the brand that best represents the circular economy in the country.

Today we have two offices in the cities of Rio de Janeiro and São Paulo. Our flexible work model offers autonomy and freedom for our people to develop their standards and routines with discipline and protagonism in connection with the business, the priorities and the company's purpose.

Building a diverse, inclusive environment committed to equity is part of our DNA. We understand that diversity, equity and inclusion are essential to create a safe environment with innovative and efficient deliveries for our people and society.

We are looking for a Senior Growth & Performance Marketing Analyst to work directly on the planning, execution and optimization of our acquisition strategies, with a direct impact on revenue, lead generation and investment efficiency.

In this position, you will work in a hands-on and analytical manner in the B2C and B2B acquisition of the OLX, ZAP and Viva Real portals (real estate, auto and goods verticals), facing the challenge of operating in a high volume, multi-product and multi-audience environment.

We are looking for a person with strong technical depth in performance media, high analytical skills and focus on data, capable of actively collaborating with CRM, SEO, Data and Product to accelerate sustainable business growth.

On a day-to-day basis, you will be responsible for

1. Operation and Media Performance Optimization

Plan, structure and directly manage highly complex paid media campaigns (Search, Social, Display, App, among others).

Operationally master bidding, segmentation, account structure, creative testing and conversion funnel.

Critically analyze daily results, quickly identifying gaps, inefficiencies and scaling opportunities.

Ensure efficiency and volume targets (CPL, CAC, LTV/CAC, ROAS), focusing on impact and incremental results.

Apply advanced measurement insights and attribution models in day-to-day media management.

1. Execution of Growth & Acquisition Strategy (B2C & B2B)

Implement the full-funnel acquisition strategy for different verticals (Real Estate, Autos and Goods) and audiences.

Test and validate different channel levers to maximize conversion and lead generation.

Adapt media tactics according to the specificities of the journey of each vertical and business model.

1. Culture of Experimentation & A/B Testing

Formulate hypotheses, design and execute A/B, incremental and lift tests to validate new channels, formats and messages.

Document testing learnings and disseminate best practices in the operation.

Maintain continuous focus on metrics that move the business needle (avoiding vanity metrics).

1. Operational Budget Management

Monitor the pace of daily and weekly spending (pacing) of the media budget, ensuring discipline and efficiency in allocation.

Propose tactical budget reallocations between channels and campaigns based on real performance and incremental ROI.

1. Interface with Agency, CRM, SEO and Product

Monitor the day-to-day activities of the partner agency, ensuring quality, speed and technical precision in deliveries.

Work in an integrated manner with the CRM and SEO teams to align messages, journeys and maximize organic and paid conversion.

Interact with Data, Product and Engineering teams to ensure the smooth functioning of the tracking infrastructure, data and improvements in the acquisition funnel.

Requirements

• Solid and practical experience in managing highly complex campaigns and significant budgets in Performance Media.
• Proven experience with B2C and/or B2B acquisition strategies in complex digital environments (marketplaces, e-commerce, lead generation or tech companies).
• Experience in executing and monitoring A/B, incrementality or lift measurement tests.
• Proven track record of deliveries with a focus on media efficiency (CAC/CPL reduction and gains in scale).
• Practical experience working collaboratively with Data, CRM and Product teams.

Technical knowledge

• Advanced and hands-on knowledge of the main advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, Apple Search Ads, App platforms, etc.).
• Proficiency in data analysis and web analytics tools (GA4, Looker Studio/Power BI, etc.; knowledge of SQL and BigQuery is an advantage).
• Deep understanding of funnel metrics, attribution models, tracking (GA4, UTMs, pixels, CAPI) and measurement infrastructure.
• Ability to interpret large volumes of data and transform analyzes into tactical action plans.

Benefits

• Compensation compatible with the market
• Health Plan
• Dental Plan
• Private Pension
• Flexible benefits that adapt to your needs
• Food aid
• Financial advice
• Benefits club
• Home Office Assistance
• Mobility Aid
• Child Aid
• Life Insurance
• Extended licenses
• Encouraging sport, quality of life and well-being
• Payroll loan with reduced rates

Apply and come be part of this transformation with us!

About the Company

More about OLX Group

In Brazil since 2010, the OLX Group aims to empower people to achieve their dreams, reinventing the consumption model. With the acquisition of Grupo ZAP, completed in October 2020, the company operates OLX, a horizontal platform with a leading position in the automobile, used consumer goods and real estate categories; and two leading real estate market platforms, ZAP and Viva Real.