Senior Creative Strategist - Paid Social (Meta Ads)

Role Summary

• Senior Creative Strategist (Paid Social | Meta Ads) – Remote | EST Hours
• Position Type: Full-Time, Remote
• Working Hours: EST Business Hours

We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.

This is not a traditional media buyer role focused only on dashboards and bid adjustments.

If you thrive at the intersection of

• Performance marketing
• Consumer psychology
• Storytelling
• Paid social creative strategy

This role is a strong fit.

Build, launch, manage, and scale

• Facebook Ads
• Instagram Ads
• Manage multiple client accounts simultaneously

Handle monthly ad budgets ranging from

• $10K
• $50K
• $250K+

Optimize campaigns for

• Lead generation
• E-commerce
• Customer acquisition
• ROAS
• CPA
• Conversion growth
• Creative Strategy (Primary Focus)

This is a creative-first role.

Create

• Hooks
• Messaging frameworks
• Positioning strategies
• Offer narratives

Write detailed creative briefs for

• Video editors
• Graphic designers
• UGC creators

Lead UGC direction including

• Scripting
• Storytelling
• Creator guidance
• Emotional framing
• Shape high-converting paid social narratives from scratch
• Continuously test fresh creative concepts and iterations
• Performance Optimization
• Monitor campaign performance daily

Analyze

• CPL
• CPA
• CTR
• ROAS
• Hook rates
• Watch time
• Conversion metrics
• Identify winning creatives and scale them aggressively

Optimize

• Audiences
• Creatives
• Offers
• Funnels
• Landing page alignment
• Improve performance primarily through creative iteration — not just media buying
• Creative + Data Feedback Loop

Use performance data to improve

• Messaging
• Storytelling
• Offers
• Emotional triggers

Understand

• Why ads convert
• Why creatives fail
• What psychological angles drive performance
• Iterate quickly using data-backed creative insights
• Collaboration & Leadership

Work closely with

• Designers
• Editors
• Creators
• Marketing leadership
• Align campaigns with revenue and growth goals
• Operate independently with high ownership
• Drive a strong creative testing culture across accounts
• What Makes You a Strong Fit
• You think creatively first and analytically second
• You understand emotional drivers behind conversions
• You proactively bring new ideas and testing angles
• You move fast without sacrificing quality
• You are highly accountable for outcomes
• You thrive in fast-paced growth environments
• Required Experience & Skills
• 3+ years running high-level Facebook and Instagram ad campaigns

Proven experience managing

• $10K+/month ad spend
• Preferably $50K–$250K+ budgets
• Experience managing multiple client accounts simultaneously

Strong hands-on creative strategy experience including

• Ad concepts
• Creative briefs
• Storytelling
• UGC direction
• Messaging frameworks
• Strong copywriting and hook-writing ability

Deep understanding of

• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking
• Attribution
• Conversion optimization
• Important

Candidates focused only on media buying without strong creative strategy involvement will not be a fit.

• What Separates Top Candidates
• Portfolio of winning Meta ad creatives
• Experience scaling successful creatives quickly

Strong understanding of

• Direct-response psychology
• UGC performance
• Creative psychology
• Conversion flows

Hands-on experience directing

• Creators
• Video concepts
• Ad scripting

Experience with

• E-commerce brands
• Lead generation funnels
• Info products
• SaaS
• DTC brands

AI-assisted creative workflow experience using

• ChatGPT
• Claude
• AI scripting tools
• AI concept generation
• What a Typical Day Looks Like
• Review ad performance and creative metrics
• Brainstorm and develop new ad angles
• Write creative briefs and hook variations
• Coordinate with editors and designers on ad production
• Launch and optimize Meta campaigns
• Analyze creative winners and losers
• Iterate campaigns based on conversion data
• Test new messaging frameworks and offers

In short

You drive growth by creating and scaling high-performing paid social creatives that consistently convert.

• Key Metrics for Success (KPIs)
• Improved CPL, CPA, and ROAS
• Speed of creative testing and iteration
• Performance of ad creatives across accounts
• Scalable campaign growth
• Creative hit rate and winning ad identification
• Consistent account growth and profitability
• Why This Role Stands Out
• Creative-first paid social role
• High ownership across strategy and execution
• Opportunity to work on large-budget Meta campaigns
• Strong influence on revenue and growth outcomes
• Fast-paced performance marketing environment
• Freedom to aggressively test creative ideas
• Exposure to scaling brands and multi-account growth

If you

• Know how to create Meta ads that actually convert
• Understand storytelling and direct-response psychology
• Love testing creative angles
• Thrive owning performance outcomes

This role is a strong fit for creative strategists who combine performance marketing, consumer psychology, and paid social execution to drive measurable growth.

Responsibilities

Your biggest strength should be your ability to

• Create winning ad concepts
• Develop strong hooks and messaging
• Direct UGC and storytelling
• Turn creative ideas into profitable ad campaigns

You will own campaigns from

• Idea → Creative Strategy → Launch → Optimization → Scale
• while being fully accountable for:
• CPL
• CPA
• ROAS
• Creative performance
• Growth outcomes

Meta Ads Campaign Ownership

You will

Develop original ad angles and campaign concepts

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification
• Apply Now