Senior Business Analyst, TikTok LIVE

Role Summary

As part of the US LIVE Operations Team, the Data Analyst will be responsible for helping the team drive insights and analysis as well as decision making velocity. This role will mainly focus on building comprehensive dashboards against key business areas as well as ad-hoc analysis associated to key operational initiatives.

Responsibilities

The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

• Lead data analysis efforts to support TikTok LIVE Operations, providing insights to drive business growth and performance.
• Identify key factors influencing product growth and operational efficiency; deliver actionable recommendations aligned with strategic goals.
• Partner cross-functionally with Product, Operations, and R&D teams to develop and implement data-driven optimization plans.
• Design and analyze strategic initiatives and incentive mechanisms; evaluate the impact of product enhancements, promotional activities, and metric anomalies.
• Build and maintain specialized analytical models tailored to support business decisions and long-term planning.

Requirements

• Bachelor's degree or higher.
• 5 years of experience in business analysis for internet products.
• Proficient in data analysis tools and languages, including Excel, SQL, Hive, and Python.
• Experience in data analysis, visualization, and building reports or dashboards.

Preferred Qualifications

• Strong logical thinking and ability to design data metrics; skilled at translating business needs into analytical solutions.
• Results-oriented with strong self-motivation, accountability, and a collaborative mindset.
• Excellent communication, organizational, and coordination skills.
• Proven ability to manage multiple high-priority, time-sensitive projects independently.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

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This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.