Performance Marketing Manager - MyGroove

Role Summary

Data Ownership

You own the full funnel analysis to make sure we invest in the right places and grow what can be scaled. Using MMP and product analytics tools, you’ll track all relevant metrics and optimize for real outcomes such as revenue after marketing, CPI, CAC, retention, LTV, and subscription KPIs. You’ll use these insights to expand beyond DACH and scale the markets and channels that perform best

Scalable Paid UA

You'll build a lean creative engine that can perform across relevant channels and markets, knowing which angles, formats, and adaptions are important for us and ensuring the pipeline is stable when ads fatigue. This will help you scale and test performance across various channels like Meta Ads, Apple Search Ads, Google Ads, TikTok, and new platforms that make sense for our audience.

Organic & Community Driven Growth

You will collaborate closely with our organic social media lead to ensure we understand which concepts can work and scale organically, which can be boosted via paid, and which make sense to test with paid and scale winners organically.

Web Growth

Together with our editorial lead you will identify and drive opportunities that can create awareness and installs via Web. You are familiar with Web2App flows and feel comfortable expanding funnel optimization beyond direct install goals.

Requirements

• 5+ years of experience in app growth, with a strong focus on user acquisition and performance-driven marketing strategies across mobile platforms.
• Strong hands-on expertise in Google Ads, Meta Ads, App Store Optimization (ASO), and leading analytics and MMP tools, with a proven ability to optimize and scale acquisition channels.
• Bachelor’s degree in Business, a quantitative field, or equivalent practical experience, combined with a highly analytical mindset and a deep understanding of subscription-based business models.
• Proven track record in project management, with the ability to design, execute, and analyze multiple experiments in parallel while collaborating cross-functionally with product, content, and operations teams.
• Excellent communication skills and a proactive, self-driven working style and ideally a strong interest in music or motivation to learn an instrument to better understand users and the product.

Benefits

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.760 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

About the Company

Bring music learning to life.

MyGroove is an innovative music-learning app supported by Red Bull, redefining how people pick up an instrument. We make music education accessible, engaging, and fun – for beginners and advanced musicians alike.

In this role, you’ll drive the growth of MyGroove. You’ll own user acquisition, experiment across channels, and scale a community of music learners across DACH and beyond. If you live in mobile growth, think in data, and care about music, this is your stage.