Paid Ads Specialist

Role Summary

• Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours
• Position Type: Full-Time, Remote
• Working Hours: U.S. Business Hours

At Pavago , one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.

• This is a hands-on performance marketing role focused on:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Paid search & display
• Retargeting
• Lead generation
• Conversion optimization
• ROAS and acquisition efficiency

You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.

If you understand how to turn ad spend into measurable leads, conversions, and revenue , this role is a strong fit.

Manage campaigns across

• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• Other relevant paid acquisition channels

Research

• Target audiences
• Keywords
• Competitors
• Customer segments
• New acquisition opportunities
• Plan campaign budgets and acquisition targets
• Forecast performance and identify scaling opportunities
• Align paid media with broader marketing, sales, and brand initiatives
• Campaign Setup, Management & Optimization

Build and manage campaigns across

• Paid Search
• Display
• Retargeting
• Video
• Lead Generation
• Conversion Campaigns

Test

• Ad copy
• Headlines
• Creatives
• CTAs
• Audiences
• Landing pages
• Run structured A/B tests
• Optimize campaigns based on performance data
• Scale winning campaigns while maintaining acquisition efficiency

Monitor and improve key metrics including

• ROAS
• CPA
• CPL
• CPC
• CTR
• Conversion Rate
• Google Ads & Paid Search

Manage and optimize Google Ads campaigns including

• Search
• Display
• Retargeting
• YouTube
• Performance Max
• Dynamic Search Ads

Use

• Automated bidding
• Keyword optimization
• Negative keywords
• Audience targeting
• Budget optimization
• Advanced campaign features

to continuously improve performance.

Meta, LinkedIn & Multi-Channel Advertising

Build and optimize campaigns across Meta and additional paid channels.

• Develop prospecting and retargeting audiences
• Test different audience segments and creative approaches
• Manage Meta Pixel and platform tracking
• Optimize LinkedIn campaigns for B2B lead generation where applicable
• Identify the strongest acquisition channels and allocate budget accordingly
• Conversion Tracking, Analytics & Attribution

Ensure advertising performance is tracked accurately.

Set up and maintain

• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel
• LinkedIn Insight Tag
• Conversion tracking systems

Analyze

• Conversion paths
• Customer acquisition performance
• Attribution
• Funnel performance
• Campaign profitability

Troubleshoot tracking issues and ensure leadership has reliable performance data.

Reporting & Performance Insights

Prepare clear weekly and monthly reports covering

• Ad spend
• Leads and conversions
• ROAS

CPA / CPL

• CTR
• Conversion rates
• Channel performance
• Testing results
• Go beyond reporting numbers by providing actionable recommendations around:
• Budget allocation
• Audience targeting
• Creative direction
• Campaign structure
• Funnel optimization
• Scaling opportunities
• Cross-Functional Collaboration

Work closely with

• Marketing
• Content
• Design
• Analytics
• Web / Landing Page teams
• Leadership

Provide performance-driven feedback to improve

• Ad creatives
• Messaging
• Landing pages
• Offers
• Conversion funnels

Stay current with advertising platform changes, algorithms, tools, and best practices.

What Makes You a Strong Fit

Strong understanding of

• PPC
• Paid acquisition
• Conversion optimization
• Attribution models
• Audience targeting
• Retargeting

Hands-on experience with

• Google Analytics (GA4)
• Google Tag Manager
• Conversion tracking
• Reporting dashboards
• Experience managing and optimizing advertising budgets
• Ability to analyze campaign data and make performance-based decisions
• Experience running A/B tests across campaigns and creatives
• Strong organizational and project management skills
• Excellent written and verbal English communication
• Comfortable working independently during U.S. business hours

Experience with

• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• Performance Max
• Dynamic Search Ads
• Automated bidding strategies
• Marketing automation
• Ad platform scripts and automation tools
• Multi-channel paid acquisition
• Remarketing strategies
• Audience segmentation
• Multi-touch attribution
• Landing page optimization
• Funnel conversion optimization

Experience managing large or multi-channel advertising budgets is a plus.

What a Typical Day Looks Like

You might

• Review Google and Meta campaign performance
• Adjust bids, budgets, targeting, and placements
• Analyze ROAS, CPA, CPL, CTR, and conversion rates
• Launch new campaigns or audience tests
• Test new creatives, headlines, and messaging
• Review landing page performance
• Troubleshoot tracking or attribution issues
• Collaborate with designers on new ad concepts
• Identify underperforming campaigns and optimization opportunities
• Prepare performance insights for leadership

In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.

• Key Metrics for Success
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead and revenue growth from paid channels
• Budget efficiency
• Campaign scalability
• Tracking and attribution accuracy
• Continuous improvement in campaign performance
• Why This Role Stands Out
• Direct impact on revenue and customer acquisition
• Hands-on ownership of paid media campaigns
• Exposure to multiple advertising platforms
• Opportunity to manage and scale meaningful advertising budgets
• Strong autonomy over testing and optimization
• Data-driven environment with measurable performance expectations
• Fully remote opportunity

Growth potential into

• Senior Performance Marketing Specialist
• Paid Media Manager
• Growth Marketing Manager
• Head of Performance Marketing

Responsibilities

Paid Media Strategy & Planning

Develop and execute paid advertising strategies aligned with business and revenue goals.

You’ll

• Create and optimize campaign structures
• Manage bids, budgets, placements, and targeting

Requirements

You

• Think in ROAS, CPA, CPL, conversion rate, and revenue , not vanity metrics
• Are highly analytical and comfortable making decisions from data
• Enjoy testing and continuously improving campaigns
• Can balance creative thinking with quantitative analysis
• Proactively identify underperforming campaigns and fix them
• Understand how ads, landing pages, targeting, and tracking work together
• Can manage multiple campaigns and budgets without losing attention to detail
• Communicate campaign performance clearly to leadership
• Required Experience & Skills
• Proven hands-on experience managing Google Ads and Meta Ads

If you

• Have strong hands-on experience with Google Ads and Meta Ads
• Know how to improve ROAS while reducing CPA and CPL
• Understand tracking, attribution, and conversion optimization
• Love testing and scaling paid campaigns
• Make decisions based on data rather than assumptions
• This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.
• #PaidAds #PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #YouTubeAds #PPC #GrowthMarketing #DigitalMarketing #LeadGeneration #ROAS #ConversionOptimization #RemoteJobs #MarketingJobs

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Application Review
• Spark Hire Intro Video
• Initial Interview with Pavago Recruiter
• Technical Interview / Paid Media Campaign Discussion
• Final Client Interview
• Offer & Background Verification
• Apply Now