Organic Marketing Manager (all genders)

Organic Marketing Manager (all genders) at mammaly in Berlin, Germany.

Responsibilities

• When a dog has a problem, his human looks for an answer. We want him to find them with us — on social, on YouTube, in Google, in AI answers, in specialist magazines, in reviews.
• Campaigns generate attention in waves. You build what remains: content that will still be found in twelve months and visibility that adds up instead of evaporating. You lead our creator team and manage influencers, editorial teams and agencies.
• Social channel development: You will further develop our organic social channels and the social media team and build new ones: format development, channel strategy, frequency, community.
• Editorial planning: You create the editorial plan across all organic channels. You take care of topics, timing, resources, implementation and prioritization.
• Leading the creator and influencer team: You lead our creator team: goal setting, feedback, development, capacity planning. You are responsible for influencer marketing including creator campaigns - from selection to briefing and relationship management to evaluation.

Longform and Evergreen: YouTube longform, blog content, guides, advice. You develop the formats, brief them and have them produced - and co-produce where it's quicker. You build up what campaigns and product launches don’t cover independently. You can independently develop evergreen formats from campaign material without anyone assigning it to you.

• PR and earned media: specialist magazines, online magazines, comparison portals, rating platforms, external blog posts. You build relationships with editorial teams and platforms and activate reviews. You include edu-creators and veterinarians as a source of credibility.
• SEO and GEO: You are responsible for our visibility in search engines and in AI-generated answers. You decide which topics we cover and where we have gaps - and translate this into the editorial plan.
• Agency management: You coordinate external agencies, freelancers and production partners: briefing, quality, timing, budget.

Requirements

• Several years of experience in building short/long-form and evergreen content with Instagram, Tiktok and YouTube
• Several years of experience in managing external producers, freelancers or agencies
• Experience in technical or disciplinary leadership of a content or creator team
• Experience in SEO — content and technical, not just keyword research
• Proven understanding of visibility in AI responses (GEO / AI Search) and how it arises
• Editorial care when it comes to health topics: you know why sources, expertise and traceability are non-negotiable when it comes to this content
• Very good German, good English
• You love dogs and cats
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