Marketing Coordinator

Marketing Coordinator at Fin-X in Brazil.

Role Summary

Differentiators

• Experience in the healthcare sector (hospitals, operators, healthtech)
• Previous participation in brand repositioning or rebranding processes
• Experience with press relations or relations with media outlets
• Knowledge of design tools (Figma, Canva) and marketing analytics

Responsibilities

About Fin-X

Fin-X is a healthtech that digitizes the surgical journey to simplify and provide predictability to the processes of hospitals, operators and doctors. Our platform combines operational, financial and intelligence capabilities, helping the industry gain efficiencies, reduce costs and improve the experience of healthcare professionals and patients.

We are looking for someone to act as Marketing Coordinator, with a strategic, organized and hands-on profile, to strengthen Fin-X's positioning and expand the brand's presence in the healthcare market.

You will be responsible for putting Fin-x on the map. This means thinking about brand strategy, coordinating our presence at industry events, leading (with leadership support) the review of positioning and visual identity, and managing the partner agency that executes social media and promotional materials.

It's a position for those who like to have their hands in everything: one foot in strategy, the other in execution. You will be managed by a Marketing Analyst to support the execution of the fronts below.

• Team Management
• Manage and develop a Marketing Analyst, distributing demands between the fronts below
• Set priorities and monitor team deliveries
• Brand awareness
• Design and propose strategies to increase Fin-x brand recognition in the healthcare market (hospitals, operators, doctors, suppliers)
• Map channels, vehicles and formats most relevant to the B2B healthcare audience
• Monitor share of voice and brand perception indicators
• Events
• Coordinate Fin-x's participation in sector events (congresses, fairs, meetings of hospital/operator associations)
• Plan and execute own events (launches, customer meetings, activations)
• Manage schedule, budget, suppliers and operational checklist for each event
• Positioning and Visual Identity
• Support leadership in reviewing the brand’s strategic positioning and tagline
• Coordinate the updating of the visual identity (ensuring consistency between institutional materials, presentations, product and social networks)
• Translate the new positioning into guidelines and practical actions
• Agency Management
• Manage the relationship with the agency responsible for social media and promotional materials
• Define briefings, monitor deliveries, editorial calendar and performance indicators
• Ensure alignment between what the agency produces and the brand’s positioning/tone of voice
• Inbound Lead Generation
• Structure social networks and website as lead generation channels, not just branding
• Define content strategy (posts, articles, rich materials) aimed at attracting and converting qualified leads in the healthcare sector
• Coordinate with the agency the creation of content focused on conversion (CTAs, landing pages, forms)
• Monitor indicators (website visits, conversion rate, cost per lead, volume of leads generated) and propose continuous improvements
• Other fronts
• Support commercial and CS teams with sales and customer relationship support materials
• Contribute with institutional content (presentations, cases, executive reports)
• Vision of the future: PR and Content
• Support the structuring of a more robust content strategy for the brand (themes, formats, cadence, channels)
• Contribute to building relationships with the press and vehicles in the health sector (press office/PR)
• Help position Fin-x spokespersons (executives, experts) as references in the market

Requirements

What we look for

• Previous experience in B2B marketing, ideally in SaaS, healthtech or fintech
• Experience with inbound lead generation (social media, website, content, conversion funnel)
• Familiarity with digital marketing and analytics tools (Google Analytics, Meta Ads/Business, automation/CRM tools)
• Use of AI tools in everyday life to gain efficiency (e.g. content creation and review, briefings, data analysis, automation of repetitive tasks)
• Experience in event coordination (planning, execution, suppliers)
• Experience managing external communications agencies or providers
• Ability to think about brand strategy and also execute in detail
• Good written and visual communication (will review a lot of material)
• Organization to touch multiple fronts in parallel

Benefits

• 🏡 Onboarding kit and work equipment
• ✈️ Fin-X Day: Biannual meeting to align Culture & Strategy
• Monthly treat on Flash card
• ☀️ Paid Recess